Brand Tone

Aspirational, serene, and whimsical, with language that is evocative and descriptive, aiming to create a sense of calm and connection to nature. The tone is friendly and approachable, yet sophisticated, personal, and intimate, fostering a sense of curated, gentle living.

Brand Values

• •Appreciation for the Artisanal and Handcrafted
• •Connection to Nature
• •Curated and Mindful Consumption
• •Community Focus
• •Simple, Rustic Elegance

Best Practices

• •Embrace Storytelling
• •Use Evocative and Sensory Language
• •Maintain a Consistent Visual Identity
• •Engage with the Community Authentically
• •Highlight the "Why" Behind the Products

Social Perception

Perceived as a charming and aesthetically pleasing boutique with a unique and desirable product selection. It is seen as a key contributor to its local community's appeal and is regarded as a tastemaker and a well-loved local establishment, especially for those seeking rustic and natural aesthetics.

Copy Examples

• •Slow mornings, made sweeter. We’re picturing our favorite herbal tea in this handcrafted mug, watching the world wake up. Each piece is unique, just like the hands that made it. Available in the shop and online.
• •Bring the outside in | Fresh bouquets & earthy scents
• •Answer the call of the open road. Our latest collection of travel essentials is here to accompany you on your next adventure, big or small. Thoughtfully chosen, beautifully made.
• •Whispers of romance for a day of 'I do's.' It was an honor to create these wild, seasonal arrangements for a beautiful local wedding. Our à la carte floral services are here to bring your vision to life.
• •Evoke the scent of a walk in the woods after the rain. With notes of cedar, moss, and damp earth, this candle is a gentle reminder to ground yourself in the present moment. Hand-poured with natural soy wax.