Brand Tone

Empowering, Confident, Inclusive, Body-Positive, Authentic, Relatable, Passionate, Determined, Friendly, and Approachable

Brand Values

• •Inclusivity & Equality
• •Body Positivity & Self-Love
• •Confidence
• •Quality & Comfort
• •Style & Fashion-Forwardness

Best Practices

• •Always Speak to Empowerment: Frame all messaging around making the customer feel confident, beautiful, and powerful. Use words that uplift and inspire.
• •Embrace Inclusive Language: Consistently use terms like "curvy," "plus-size," "all bodies," and ensure imagery and representation reflect this inclusivity. Avoid language that could be perceived as shaming or exclusive.
• •Tell the "Why": Weave the founder's story and the brand's mission into the narrative where appropriate. This reinforces authenticity and the core values of solving a real problem.
• •Focus on Fit and Feel Benefits: Beyond just style, emphasize the tangible benefits of the jeans – the comfort, the "no waist gap" design, the quality of the fabric, and how these contribute to the overall positive experience.
• •Be Authentic and Relatable: Use a voice that feels genuine and understanding of the customer's past frustrations and current desires. Avoid overly corporate or generic fashion jargon. Keep it real and connect on a personal level.

Social Perception

Positive among Target Audience, Niche Recognition, Limited Mainstream Awareness, Perceived as a Solution Provider

Copy Examples

• •Headline: Stop sacrificing style for fit. Body: Your curves are a masterpiece. Dress them in denim that celebrates every inch. Fox Factor®: Jeans designed to make you look and feel phenomenal. #DamnGoodJeans
• •Headline: The Confidence You Can Wear. Body: Remember that feeling of finding the *perfect* pair of jeans? Get ready to feel it every day. Fox Factor® crafts denim that hugs, lifts, and empowers. It’s more than jeans; it’s a statement.
• •Headline: Dear Curves, We See You. Body: For too long, fashion forgot. We didn't. Fox Factor® was born from a desire for equality in style. Trendy, comfortable, and flawlessly fitting jeans for *your* beautiful body.
• •Headline: Unleash Your Inner Fox. Body: Step out with boldness. Our jeans aren’t just made for curves; they’re made to turn heads. Experience the perfect blend of luxurious comfort and undeniable style. Find your fit, find your fire.
• •Headline: Finally. Jeans That Get It. Body: No more waist gaps, no more compromises. Just soft, quality denim engineered for your shape, your comfort, your life. Discover the Fox Factor® difference today. #CurvyConfidence