Brand Tone

Community-Focused & Friendly, Authentic & Passionate, Ethical & Conscious, Creative & Unique

Brand Values

• •Community
• •Quality
• •Ethical Practices
• •Creativity & Design
• •Customer Connection
• •Collaboration & Inclusivity

Best Practices

• •Embrace "Community" in Your Language: Consistently use words that evoke a sense of togetherness, local pride, and shared experience. Refer to Lancaster and its unique aspects whenever relevant.
• •Be Genuinely Friendly and Approachable: Write as if you're talking to a friend or neighbor. Use a warm, inviting, and personal tone. Avoid overly corporate or impersonal language.
• •Highlight Ethical Choices Naturally: Weave in mentions of sustainability, fair trade, and quality materials as part of your story, not just as bullet points. Explain *why* these things matter to Foxduck.
• •Tell Your Story (and the Stories of Your Designs): Share the inspiration behind your designs, the story of Foxduck's origins, and how you connect with the community. This adds depth and authenticity.
• •Stay Positive and Passionate: Let your enthusiasm for your craft, your products, and your community shine through in your words. An optimistic and passionate voice is contagious.

Social Perception

Positive & Well-Regarded, High-Quality & Unique Products, Friendly & Ethical, Community Champion

Copy Examples

• •Headline: Wear Your Lancaster Story. Ethically Made, Locally Loved. Body: At Foxduck, every stitch tells a tale of our vibrant community. Our small-batch, sustainably sourced apparel is designed right here in Lancaster, PA, for those who love where they're from and care how it's made. Discover designs as unique as our town.
• •Social Media Post: More than just a tee, it's a piece of Lancaster. ❤️ We pour our hearts into creating high-quality, unique designs that celebrate our amazing community. From fair trade fabrics to eco-friendly printing, we believe in doing good while looking good. What Lancaster story does your Foxduck gear tell? #Foxduck #LancasterPA #ShopLocal #EthicalFashion #CommunityLove
• •Product Description (for a new t-shirt design): Introducing the [New Design Name] Tee! Inspired by [specific Lancaster landmark/story], this super-soft, ethically sourced t-shirt is perfect for [occasion/activity]. Designed with passion and printed with care in our Lancaster shop. Join the Foxduck family and wear your pride!
• •"About Us" Snippet: It started with a simple idea: what if a fox and a duck could work together? For us, that means blending unique design with a deep love for our Lancaster community and a commitment to ethical practices. We make quality apparel that feels good, looks good, and does good. Come say hi at our King Street shop!
• •Email Subject Line: Fresh Foxduck Designs Dropped + A Little Local Love! Email Body Snippet: Hey [Customer Name], just like our beautiful Lancaster, we're always creating something new! Check out our latest collection of locally inspired, ethically made apparel and accessories. Plus, learn how your purchase helps us give back to the community we all cherish.