Brand Tone

Luxurious & Aspirational, Expert & Authoritative, Community-Focused & Empowering, Approachable & Modern, Caring & Considerate

Brand Values

• •Quality & Excellence
• •Expertise & Innovation
• •Client Empowerment
• •Integrity & Ethical Sourcing
• •Community
• •Craftsmanship & Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Luxurious," "Expert," "Empowering," "Approachable"), "words to use," and "words to avoid." Share this with everyone who creates content.
• •Know Your Audience: Understand their aspirations, pain points, and language. Tailor copy to resonate with a clientele seeking high-end, reliable hair solutions and a confidence boost.
• •Emphasize Benefits, Not Just Features: Instead of just saying "premium hair," explain how it leads to "natural, seamless results that make you feel incredible." Focus on the transformative and empowering aspects.
• •Maintain Quality Across All Channels: Whether it's a website H1, an Instagram caption, or a product description, ensure the language reflects the brand's premium positioning. Avoid overly casual slang where it doesn't fit, but maintain approachability where appropriate (like TikTok).
• •Be Authentic and Consistent: Ensure the voice aligns with the actual client experience and the brand's core values like quality and expertise. Regularly review content to ensure it consistently hits the right notes.

Social Perception

Highly Regarded, Problem Solver, Luxurious Experience, Trustworthy

Copy Examples

• •Headline: Unlock Your Dream Hair: Experience the Art of Transformation at Fox & Vamp. Body: Indulge in the ultimate hair experience at our Chelsea salon. Our award-winning stylists specialize in ethically sourced, premium extensions and bespoke haircare, meticulously crafted to reveal your most confident self. Book your consultation and discover the Fox & Vamp difference.
• •Social Media Post (Image: Stunning before & after hair transformation): Caption: From subtle volume to breathtaking length, witness the magic of Fox & Vamp. ✨ Our master stylists blend artistry with expertise to create seamless, natural-looking extensions that empower you to shine. Swipe to see the journey! #FoxAndVamp #LondonHair #LuxuryExtensions #HairTransformation #ConfidentYou
• •Product Description (for Extension Extender Serum): Preserve your investment, prolong your glamour. Our Extension Extender Serum, powered by our unique CARE FULL COMPLEX, nourishes and protects, ensuring your extensions remain as flawless as day one. Clinically formulated for unparalleled longevity and shine.
• •Website "About Us" Snippet: At Fox & Vamp, we believe beautiful hair is a form of self-expression. Founded by Talitha Price, our mission is to provide an unparalleled salon experience and innovative haircare, empowering women to feel their absolute best with luxurious, natural-looking results.
• •Email Subject Line for a Promotion: An Exclusive Invitation: Elevate Your Style with Fox & Vamp. Email Body Snippet: Dear [Client Name], discover the secret to enduringly beautiful hair. For a limited time, experience our signature extension service with a complimentary deep conditioning treatment, designed to enhance radiance and vitality...