Brand Tone

Welcoming & Friendly, Professional & Talented, Ethical & Conscious, Artistic & Creative, Supportive & Approachable

Brand Values

• •Ethical Practices: A core value is the commitment to being cruelty-free, vegan (in products and often artist lifestyle), and environmentally conscious.
• •Inclusivity & Comfort: Striving to create a safe, non-judgmental, and comfortable environment for all clients.
• •Artistic Excellence & Customization: High importance placed on creating unique, high-quality, custom-designed tattoos that reflect individual client desires.
• •Client-Centric Approach: Prioritizing the client's experience, from initial consultation to aftercare, ensuring they feel understood, respected, and happy with the process and outcome.
• •Professionalism & Safety: Adherence to strict health regulations and a professional demeanor in all interactions.
• •Community Support: Collaborating with and stocking products from other cruelty-free and conscious brands and artisans.

Best Practices

• •Lead with Warmth & Inclusivity: Always use welcoming, friendly, and inclusive language across all communications. Phrases like "welcome to our space," "everyone is welcome," and "your comfort is key" reinforce this.
• •Consistently Highlight Ethical Commitments: Regularly integrate terms like "vegan," "cruelty-free," "eco-conscious," and "ethical" into your website copy, social media posts, and service descriptions. This is a core pillar of the brand.
• •Emphasize Artistry & Collaboration: Focus on the "custom," "unique," and "collaborative" nature of the tattoo process. Showcase the diverse talents of your artists and how they work *with* clients.
• •Balance Professionalism with Approachability: While maintaining a high standard of professionalism regarding bookings, hygiene, and advice, ensure the tone remains approachable, supportive, and never intimidating.
• •Engage Authentically and Positively: Reflect the "awesome vibes" and "supportive atmosphere" in all interactions. Respond to inquiries and comments with genuine warmth, helpfulness, and enthusiasm for the art and the client.

Social Perception

Highly Respected & Trusted, Ethical & Principled, Artistically Diverse & Skilled, Safe & Welcoming Environment, Professional & Clean

Copy Examples

• •Your story, beautifully inked. At Fox & Moon, we create custom tattoos in a welcoming, cruelty-free space where artistry and ethics align. Book your free consultation and let's design something uniquely yours.
• •Ink with integrity. Our Brisbane studio is a sanctuary for creative expression, offering stunning custom tattoos by passionate artists. Proudly vegan, eco-conscious, and dedicated to your vision.
• •Experience the Fox & Moon difference. A calm, inclusive atmosphere where talented artists craft tattoos as unique as you are. From delicate fine lines to bold custom pieces, always vegan and with care.
• •More than a tattoo, it's a collaboration. We listen, we design, we create art that speaks to you. Discover our commitment to exceptional quality, conscious practices, and a truly professional experience.
• •Join our conscious collective. Fox & Moon Tattoo: where custom art, vegan values, and a passion for the planet meet. Feel inspired, feel comfortable, feel the art.