Brand Tone

Traditional & Nostalgic, Quality-Focused & Proud, Friendly & Community-Oriented, Indulgent & Celebratory

Brand Values

• •Tradition & Heritage
• •Quality
• •Customer Satisfaction
• •Community Involvement
• •Authenticity
• •Ethical Practices

Best Practices

• •Embrace Heritage: Regularly weave in mentions of Fowler's long history (since 1910) and its status as a Buffalo tradition. This reinforces authenticity and trustworthiness.
• •Highlight Quality Ingredients & Craftsmanship: Use descriptive language that emphasizes the premium nature of the chocolates, such as "finest ingredients," "time-honored recipes," "handcrafted," or "rich cocoa."
• •Maintain a Warm and Inviting Voice: Even when being professional, ensure the language is approachable and friendly, reflecting a family-oriented or community-focused business. Use words like "cherished," "delightful," "celebrate."
• •Connect with Local Pride: Specifically mention Buffalo and iconic local products like Sponge Candy. This resonates strongly with the local customer base and educates others on its specialty.
• •Showcase Community and Shared Joy: Incorporate themes of gifting, celebration, and sharing in your messaging. Highlight community involvement where appropriate to reinforce brand values.

Social Perception

Beloved Local Institution, High-Quality Chocolates, Gift-Worthy, Hit-or-Miss Customer Service (Online), Strong In-Store Experience, Community Contributor

Copy Examples

• •Headline: A Buffalo Tradition, One Sweet Bite at a Time. Body: Since 1910, Fowler's Chocolates has been crafting exceptional confections with time-honored recipes and the finest ingredients. Taste the heritage in every piece of our famous Sponge Candy.
• •Headline: Share the Sweetness. Share the Love. Body: For generations, Fowler's has been part of your family's celebrations. Made with passion and care, our chocolates are the perfect way to show you're thinking of them.
• •Headline: The Original. The Authentic. The Unforgettable. Body: Don't settle for imitations. Fowler's authentic Buffalo Sponge Candy delivers that signature light, crispy, molasses-kissed center and rich chocolate coating you crave.
• •Headline: More Than Chocolate, It's a Fowler's Moment. Body: From our classic assortments to our delightful seasonal treats, every Fowler's chocolate is a promise of quality and a moment of pure indulgence. Visit us and taste the tradition.
• •Headline: Crafted with Care, Rooted in Community. Body: Proudly made in Buffalo for over a century. We believe in quality you can taste and in giving back to the community that has made us who we are. Enjoy a Fowler's treat today!