Brand Tone

Passionate, Authentic, Craftsman-like, Proud, Community-oriented, Down-to-Earth

Brand Values

• •Quality
• •Durability/Longevity
• •Craftsmanship/Handmade
• •American Made
• •Tradition/Heritage
• •Customer Satisfaction/Service
• •Passion for the Outdoors/Hunting
• •Community

Best Practices

• •Embrace the "Handmade in Texas" Story: Consistently weave in the narrative of American craftsmanship, Texas pride, and the attention to detail that comes with handmade products. Use words that evoke skill and dedication.
• •Speak the Hunter's Language (Authentically): Use terminology and scenarios that resonate with experienced hunters, but avoid jargon that might alienate newcomers if you also aim for a broader appeal. The phrase "Enjoy the Pursuit" is a great example of this.
• •Highlight Durability and Legacy: Focus on the lasting nature of the products. Use phrases like "built to last," "generational," and "heritage" to reinforce the idea that this is an investment, not just a purchase.
• •Maintain a Confident, Yet Approachable Voice: Be proud of the quality and craftsmanship without sounding arrogant. Balance premium positioning with a friendly, community-focused tone, especially in social media and customer interactions.
• •Show, Don't Just Tell, the Quality: Use descriptive language that allows the customer to almost feel and smell the leather. Talk about the specific type of leather (e.g., bridle leather) and its benefits (weather-resistant, durable). Back this up with high-quality visuals in all marketing materials.

Social Perception

High-Quality Provider, Expensive but Worth It, Reliable and Trustworthy, Authentic and Passionate, Aspirational/Respected

Copy Examples

• •Headline: Built by Hand in Texas. Trusted in the Wild. Body: From the heart of Lubbock to the heart of the hunt, every Fowler Hide Supply piece is crafted with dedication. We select only the finest bridle leather, ensuring your gear isn’t just tough, it’s a legacy in the making. Feel the difference that true American craftsmanship makes. Enjoy the Pursuit.
• •Headline: More Than Gear. It's a Generational Promise. Body: Your grandfather’s trusted tools, the stories he told – that’s the spirit we stitch into every lanyard and tote. Fowler Hide Supply gear is built to endure season after season, hunt after hunt, ready to be passed down with pride. Invest in tradition. Invest in the hunt.
• •Headline: The Scent of Real Leather. The Grit of the Hunt. Body: There’s nothing quite like the feel of quality bridle leather in your hands, knowing it’s ready for whatever the elements throw your way. Our handmade hunting essentials are a testament to rugged durability and timeless design, crafted for those who respect the pursuit as much as the prize. Gear up with Fowler.
• •Headline: From Our Bench to Your Blind. Uncompromising Quality. Body: We don’t cut corners. We cut leather – the best we can find. At Fowler Hide Supply, every stitch matters because we know every moment in the field matters. Experience the confidence that comes with handcrafted, American-made hunting gear.
• •Headline: Your Pursuit. Our Passion. Body: We’re hunters and craftsmen, just like you. That’s why we pour our heart into every piece of Fowler Hide Supply gear. Designed for the field, built to last, and always ready for your next adventure. Join the Fowler family and Enjoy the Pursuit.