Brand Tone

Friendly, Welcoming, Creative, Artsy, Playful, Quirky, Community-Oriented, Supportive, Enthusiastic, and Passionate.

Brand Values

• •Creativity and Artistry
• •Community
• •Inclusivity and Support for Marginalized Groups
• •Quality and Craftsmanship
• •Customer Experience and Service
• •Uniqueness and Discovery
• •Local Focus

Best Practices

• •Embrace Warmth and Inclusivity: Always use friendly, approachable language. Ensure communications welcome everyone and reflect the brand's commitment to supporting diverse communities. (e.g., "Everyone's welcome here!", "Celebrating all kinds of love and art!").
• •Inject Personality and Playfulness: Don't be afraid to be a little quirky or humorous where appropriate, especially on social media. Use emojis to add personality and enthusiasm. (e.g., "Holy smokes, how'd he do that?!" in a blog post about a creative project).
• •Highlight Creativity and Artistry: Consistently use descriptive and evocative language that celebrates art, craftsmanship, and the joy of discovery. (e.g., "Transform your memories into masterpieces," "A treasure trove of unique finds").
• •Foster a Sense of Community: Regularly share stories about local artists, community events, and the neighborhoods Foursided serves. Encourage interaction and make customers feel like part of the Foursided family. (e.g., "Your support helps our local artist community thrive!").
• •Be Authentic and Passionate: Let the genuine love for art, unique items, and customer happiness shine through in all communications. Share the story and passion behind the brand and its products.

Social Perception

Beloved Local Gem, Go-To for Framing and Unique Gifts, Creative and Inspiring, Friendly and Welcoming Atmosphere, Community-Minded and Inclusive, High-Quality.

Copy Examples

• •Instagram Post (Image: A beautifully framed art piece): "Unlock the story in your art. ✨ Our custom framing experts are here to turn your cherished pieces into timeless treasures. Bring your vision, we'll bring the craftsmanship! #FoursidedChicago #CustomFraming #ArtLovers #ChicagoArt #WallWorthy"
• •Facebook Ad (Image: A collage of unique gift items): "Tired of the same old gifts? Discover a world of wonder at Foursided! From quirky vintage finds to handcrafted local art, find something truly special for everyone on your list (or a treat for yourself!). Shop our Chicago stores or online! #UniqueGifts #ShopLocalChicago #FoursidedFinds #GiftIdeas #VintageLove"
• •Website Homepage Banner: "Foursided: Your Chicago haven for creative custom framing, unique gifts, vintage treasures, and art that speaks to you. Supporting artists, celebrating community. Come explore!"
• •TikTok Video Caption (Video: Quick tour of a vibrant store section): "Warning: May cause spontaneous joy & an urge to redecorate! 😉 Come get lost in the magic at Foursided. #FoursidedChicago #ChicagoShopping #VintageVibes #QuirkyGifts #HappyPlace #ShopSmall"
• •Email Newsletter Snippet (Highlighting a local artist): "Meet the Maker! 🎨 This month, we're thrilled to feature [Artist's Name], a brilliant Chicago artist whose work [briefly describe art]. Discover their unique pieces in-store and support our amazing local talent! #SupportLocalArt #ChicagoArtists #FoursidedCommunity #ArtForEveryone"