Brand Tone

Calm & Serene, Natural & Pure, Artisanal & Passionate, Mindful & Conscious, Elegant & Understated

Brand Values

• •Natural Ingredients & Quality
• •Sustainability & Eco-consciousness
• •Handcrafted & Artisanal
• •Well-being & Mindfulness
• •Transparency & Authenticity

Best Practices

• •Emphasize Sensory Language: Use vivid, descriptive words that appeal to the senses, particularly smell, but also touch and sight (e.g., velvety petals, golden glow, crisp linen, earthy notes, gentle caress).
• •Focus on Benefits & Emotions: Highlight how the products make the customer feel – calm, rejuvenated, cozy, mindful, transported – rather than just listing features. Connect fragrances to experiences and emotions.
• •Maintain a Gentle & Positive Voice: Avoid overly aggressive sales language, hype, or jargon. Keep the tone inviting, reassuring, and uplifting. Think invitation rather than hard sell.
• •Incorporate Storytelling: Share the brand's journey, the inspiration behind scents, or the process of creation. This builds authenticity and emotional connection, reinforcing the artisanal and passionate values.
• •Be Consistent with Keywords Reflecting Values: Regularly use terms like natural, botanical, hand-poured, sustainable, eco-conscious, vegan, mindful, and well-being to reinforce the brand's core principles across all communications.

Social Perception

High-Quality & Luxurious (in a natural way), Ethical & Trustworthy, Aesthetic & Aspirational, Niche & Boutique, Focused on Sensory Experience

Copy Examples

• •Unwind and embrace tranquility with our Serene Garden candle. Hand-poured in London using a natural soy wax blend and infused with pure essential oils of lavender and chamomile, this candle gently scents your space, inviting calm and mindful moments. Breathe deeply and let nature's embrace soothe your senses.
• •Sundays are for slow moments and gentle light. ✨ Our botanical wax melts, crafted with the finest natural ingredients, fill your home with subtle, comforting aromas. What's your favourite scent for a restful day? #FourScentsBotanical #NaturalHomeFragrance #SlowLiving #HandmadeWithLove #BotanicalGoodness
• •This season, we're celebrating the quiet beauty of nature's pantry. Discover our latest botanical infusions, thoughtfully created to bring a touch of artisanal calm to your everyday rituals. Explore the collection and find your sanctuary scent.
• •At Four Scents Botanical, our passion lies in the art of natural fragrance. We meticulously select the finest botanical ingredients, hand-pouring each creation in our London studio. Our ethos is simple: to craft beautiful, sustainable products that nurture your well-being and connect you to the gentle power of nature.
• •Seeking a moment of pure calm? ✨ Discover Four Scents Botanical – artisanal, natural home fragrances and bath rituals. Hand-poured in London, vegan & eco-friendly. Shop now and transform your space into a sanctuary. [Link to website]