Brand Tone

Helpful and Supportive, Reliable and Trustworthy, Accessible and Friendly, Professional and Knowledgeable, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Reliability & Trust
• •Heritage & Experience
• •Community & Inspiration
• •Accessibility & Convenience
• •Value for Money

Best Practices

• •Prioritize Helpfulness: Always aim to assist, guide, and provide solutions. Use phrases like "We can help with that," "Here's how," "Looking for...?" Frame product descriptions around benefits and solutions to common crafting problems.
• •Maintain Reliability Cues: Consistently mention fast shipping, quality assurance (e.g., "trusted brands," "our quality guarantee"), and customer support availability. Use clear, straightforward language for policies and procedures.
• •Inject Passion and Inspiration: Use enthusiastic language that resonates with the joy of creating. Words like "create," "inspire," "discover," "project," "craft," "beautiful," and "perfect" can be effective. Encourage sharing and community.
• •Be Accessible and Friendly: Use a conversational, approachable style. Avoid overly technical jargon unless clearly explained. Welcome questions and feedback. Address customers directly (e.g., "your projects," "you'll find").
• •Showcase Expertise with Humility: Reference the brand's experience and knowledge, but always in the context of helping the customer. For example, "With our 40 years in haberdashery, we've learned a thing or two about quality zippers..." rather than just stating "We are experts."

Social Perception

Highly Positive, Reliable Supplier, Good Quality Products, Excellent Customer Service, Traditional and Modern, Go-to for Haberdashery

Copy Examples

• •Homepage Banner: "Your next creation starts here! ✨ Explore thousands of quality haberdashery items, from vibrant threads to essential tools. Fast shipping and expert advice, because every stitch matters. [Shop Now & Get Inspired!]"
• •Product Description (e.g., for Gütermann Thread): "Sew with confidence! Gütermann's renowned quality thread ensures smooth seams and lasting projects. Perfect for [fabric types/uses]. Need help choosing the right color or type? Our friendly team is just a click away! [Add to Cart]"
• •Social Media Post (Instagram - showing a finished project): "Look what you can create! 🧵✂️ We love seeing your projects come to life. Find all the supplies you need, like our [Specific Product Mentioned, e.g., Prym Vario Pliers], at Fourniturenkraam.nl. What are you making today? Share your creations with #FourniturenkraamMakes"
• •Email Newsletter Subject: "🧵 Unleash Your Creativity + Enjoy 10% Off Your Next Haul!" Email Body Snippet: "Hi [Customer Name], Ready to dive into your next sewing adventure? At Fourniturenkraam.nl, we've got everything you need, backed by 40 years of passion and expertise. From the sturdiest zippers to the most delicate ribbons, find your inspiration and enjoy reliable, speedy delivery. Click here to explore what's new!"
• •Blog Post Intro: "Ever wondered how to perfectly match your thread or choose the best interfacing? We get it! That's why we're sharing our top tips and tricks to help your sewing projects shine. At Fourniturenkraam.nl, we're more than just a shop; we're your creative partners. Let's get started!"