Brand Tone

Aspirational, passionate, community-centric, friendly, appreciative, cool, professional, clean, curated, authentic voice of a fellow enthusiast.

Brand Values

• •Passion for Automotive Culture
• •Quality & Style
• •Community
• •Authenticity

Best Practices

• •Celebrate the Customer: Always make the customer and their car the hero. Use phrases like "Your build, our passion" and "For the discerning driver." Prioritize featuring and tagging user-generated content daily.
• •Speak the Language of Quality, Not Hype: Avoid overly salesy language ("Buy now!", "50% off!"). Instead, use confident, quality-focused words like "Engineered," "Crafted," "Curated," and "Elevate." The tone should be premium and assured.
• •Maintain Visual and Textual Consistency: Ensure the clean, modern, and cool aesthetic of the photos is matched by the copy. Keep captions concise, impactful, and visually clean. Use a consistent set of core hashtags (#FourFan, #CarCulture, #FourFanFi).
• •Tell the "Why" Behind the Product: Briefly communicate the purpose and inspiration behind new designs or scents. This reinforces the "by enthusiasts, for enthusiasts" value and adds depth to the product. For example, "Inspired by late-night drives on coastal roads..."
• •Foster Interaction with Questions: Engage the community by asking questions about their cars, their projects, and their passion. This builds a two-way conversation, turning followers into an active community and generating valuable insights and user content.

Social Perception

Cool, authentic, high-quality "by us, for us" brand for car enthusiasts; a badge of identity; accessible and relatable part of local car culture.

Copy Examples

• •The final detail. Our 'Midnight Ride' air freshener is engineered for the discerning driver. Scent notes of black cedar and spice that complement, not overpower. Elevate your interior. #FourFan #CarCulture #DetailsMatter
• •You build the car. We provide the finishing touch. FourFan is for the drivers, the builders, and the enthusiasts who believe every detail counts. Thanks to [tag a few users] for the amazing shots! Show us your ride. #FourFanFi #CarCommunity #AsiakkaidenAutoja
• •From our HQ to your garage. Every order gets the enthusiast treatment. Who's next? #FourFan #PackingOrders #SmallBusiness #CarAccessories
• •DRIVEN BY DESIGN. The new 2025 Artist Series has arrived. Limited edition scents and styles for a limited time. Define your space.
• •Your car has a story. What's its name?