Brand Tone

Nostalgic, Authentic, and Educational

Brand Values

• •Historical & Artistic Preservation
• •Quality & American Craftsmanship
• •Sustainability
• •Family-Owned Heritage
• •Exceptional Customer Experience

Best Practices

• •Lead with the Story: Every product has a history. Begin copy by grounding the item in a time, place, or narrative. Use phrases like 'Step back in time,' 'From our archive,' or 'This 19xx image...'
• •Emphasize Quality and Origin: Consistently include keywords like 'Printed in the USA,' 'high-quality paper,' 'family-owned,' and 'sustainably sourced.' This reinforces the core values and justifies the premium nature of the products.
• •Use an 'Archive & Curate' Vocabulary: Frame the brand as a curator, not just a seller. Use words like 'archive,' 'curated,' 'hand-picked,' 'collection,' and 'preserved' to convey expertise and care.
• •Balance Authenticity with Whimsy: While the core tone is authentic and historical, don't be afraid to embrace the 'quirky, elegant, and sometimes deliciously kitschy' aspect of the collection. This allows the brand to connect with a broader audience.
• •Speak to the Mission: Align copy with the mission to 'inspire, inform, and entertain.' A caption can inspire with a beautiful image, inform with a historical fact about it, and entertain with a whimsical or nostalgic observation.

Social Perception

The public and retail partners perceive Found Image Press as a purveyor of high-quality, unique, and meaningful products. It is seen as a 'treasure trove of nostalgic delights' rather than a mass-market producer. The 'Made in the USA' and sustainability aspects are key differentiators that resonate with conscious consumers and retailers. The brand is viewed as reliable, with a strong reputation for quality among its wholesale partners. Its deep, specialized archive makes it a go-to source for authentic vintage imagery.

Copy Examples

• •More than just a calendar, this is a year-long journey through 1950s Chicago. Each month reveals a carefully restored image from our vintage archive, printed in the USA on premium, sustainably-sourced paper. Relive the history, beauty, and energy of a bygone era, right from your desk.
• •It started in 1996 with a single postcard and a passion for history. Today, our family-owned business is a curated archive of over 75,000 vintage images. We print every piece with care in the USA, honoring the past while protecting the future with sustainable practices. Welcome to our collection.
• •Found: A sun-drenched afternoon in 1960s California. This hand-picked image from our archive captures the timeless spirit of the West Coast. We preserve each photo's authentic character, printing it on rich, recycled paper so you can hold a piece of history. #VintagePostcard #MadeInUSA #Nostalgia
• •History, Delivered. Explore New Additions to Our Vintage Archive.
• •Authentic Vintage Images. Curated by our family, printed with care in the USA. Discover a piece of the past.