Brand Tone

Passionate, artistic, personal, professional, experienced, friendly, and engaging, while maintaining an artistic and professional core.

Brand Values

• •Heritage and Legacy
• •Artistic Expression and Uniqueness
• •Discovery and Meaning
• •Quality and Experience
• •Customer-Centricity

Best Practices

• •Lead with Story: Always connect back to the core brand story of "Found" and the values of discovery, heritage, and artistry. This is a powerful differentiator.
• •Use Evocative and Artistic Language: Employ descriptive and emotional words that reflect the artistic nature of the arrangements. Terms like "evoke," "masterpiece," "imaginative," "legacy," and "artistry" align well with the brand.
• •Highlight Uniqueness and Customization: Emphasize the non-traditional and custom aspects of the designs, from Gothic themes to specific color palettes like "Jammy Burgundy and Raspberries."
• •Balance Passion with Professionalism: While the tone is personal and passionate, it's crucial to also convey the 35+ years of experience and professionalism that underpin the business. This builds trust and justifies the luxury positioning.
• •Incorporate "Find/Found/Discovery": Weave variations of the brand's name into the copy to reinforce the central theme. Use phrases like "Find your perfect expression," "Discover the beauty," or "A floral discovery."

Social Perception

Found Florist Farm, LLC is perceived as a high-end, artistic floral designer providing unique, high-quality products. Customers view the brand as reliable, creative, professional, authentic, and passionate, often exceeding expectations and being a go-to for special occasions.

Copy Examples

• •Embrace the drama. Our Gothic-inspired collection weaves together deep purples, rich blacks, and moody hues to create a floral masterpiece as unique as your love story. Find the extraordinary at Found Florist Farm.
• •Discover the art of everlasting beauty. Our 'Peach Serenade' silk bouquet captures the warmth of the season in a design you can cherish forever. Handcrafted with passion, delivered nationwide.
• •Our name means 'Found,' a tribute to a Sicilian legacy of discovery and new beginnings. At Found Florist Farm, we believe every flower tells a story. Let us help you find yours.
• •Your vision, our artistry. With over 35 years of design experience, we translate your dreams into breathtaking floral reality. Schedule your personal consultation and let's create something unforgettable together.
• •A moment of discovery in every bloom. We loved bringing this custom 'Jammy Burgundy and Raspberries' vision to life! What story do you want your flowers to tell?