Brand Tone

Enthusiastic & Passionate, Community-Focused & Supportive, Creative & Imaginative, Approachable & Friendly, Authentic & Transparent

Brand Values

• •Community Support
• •Creativity & Imagination
• •Quality
• •Collaboration
• •Passion

Best Practices

• •Immerse in the Lore: Use language, metaphors, and references that resonate with the TTRPG community. Think 'quests,' 'spells,' 'dice rolls,' and 'adventures' when describing products or promotions.
• •Champion the Community: Always highlight the artists and creators you collaborate with. Make their stories part of your brand's narrative. This reinforces the supportive and community-focused values.
• •Be Enthusiastic and Genuine: Let your passion for coffee and TTRPGs shine through. Authentic excitement is contagious and builds a stronger connection with your audience.
• •Maintain an Approachable Persona: Whether it's through social media interactions or email newsletters, keep the tone friendly, welcoming, and a little whimsical. Avoid overly corporate or detached language.
• •Storytelling through Flavor: Connect the flavor profiles of your coffees to themes, characters, or experiences within TTRPGs. This makes the coffee an integral part of the gaming experience and reinforces the imaginative aspect of the brand.

Social Perception

Positively Perceived, Unique & Niche, Ethical & Supportive, High-Quality Product, Engaging & Passionate

Copy Examples

• •Unlock the secrets of the perfect brew with our Thieves' Cant blend. 🤫🍒 This mysterious mix of cherry and toffee notes is your ideal companion for late-night planning or a morning jolt to kickstart your adventure. What quest is your coffee fueling today? #FoundFamiliarCoffee #DnDCoffee #TTRPGCommunity #SecretBlend #CoffeeForAdventurers
• •Fresh roast alert! 🔥 Our 'Inspiration' blend (Brazil - notes of pecan, dates & brownies!) is ready to spark your next great idea. Grab a bag and support the amazing artists who bring our worlds to life! Link in bio. #FoundFamiliar #TTRPG #CoffeeLover #SupportArtists #FreshRoasted
• •More Than Just Coffee. It's an Adventure. Every bag of Found Familiar coffee supports talented TTRPG artists and creators. Fuel your game, and fuel the community. Discover your new favorite blend!
• •Greetings, Adventurer! This week, we're spotlighting the artist behind our 'Fey Step' packaging, [Artist's Name]! Their enchanting artwork perfectly captures the whimsical notes of apple, almond, and milk chocolate in this Guatemalan medium roast. Learn more about [Artist's Name] and grab your bag of Fey Step here: [Link]. #FoundFamiliar #CommunityLove #FantasyArt #CoffeeMagic
• •Dare to face the Dragon's Hoard? Our newest dark roast is a treasure trove of bold, smoky flavors with a hint of dark cocoa and spice. Forged for the brave, this brew offers the fortitude needed for the most perilous encounters. Embrace the darkness and awaken your inner hero. #DragonsHoardBrew #DarkRoast #FoundFamiliar #EpicCoffee