Brand Tone

Community-Focused & Welcoming, Sustainable & Conscious, Local & Supportive, Approachable & Friendly, Practical & Resourceful

Brand Values

• •Sustainability
• •Community Engagement
• •Accessibility to the Outdoors
• •Localism
• •Resourcefulness
• •Trust & Quality

Best Practices

• •Champion Community & Localism: Regularly feature local spots, customer adventures (with permission), and collaborations with other local businesses. Use inclusive language that invites participation.
• •Weave in Sustainability Seamlessly: Make "reduce, reuse, rent" a natural part of the conversation. Highlight the benefits of consignment and rentals (environmental, cost-saving, access to quality gear).
• •Be Genuinely Enthusiastic & Helpful: Let the passion for the outdoors shine through. Offer practical tips, advice, and create content that helps people enjoy the outdoors responsibly and affordably.
• •Maintain an Authentic, Down-to-Earth Voice: Avoid corporate jargon. Keep the language friendly, approachable, and relatable to a diverse range of outdoor enthusiasts, from beginners to experienced adventurers.
• •Visually Reflect Values: Ensure imagery (on social media, website) aligns with the brand – show gear in use in local settings, feature diverse individuals, and highlight the character of the physical store and community.

Social Perception

Foster Outdoor is generally perceived as a beneficial local business that champions sustainability and community. It's seen as a key contributor to the unique, local-centric, and environmentally conscious vibe of the SE Foster Road area. Customers likely view it as a go-to spot for affordable outdoor gear and a practical way to sell their unused equipment. The business is appreciated for its role in making outdoor adventures more accessible and for its commitment to local heritage through its location.

Copy Examples

• •Instagram Post (Image: Assorted used backpacks): "Adventure-ready packs with stories to tell! 🌲 Find your next trail companion from our curated collection of pre-loved backpacks. Good for your wallet, great for the planet. #FosterOutdoor #ReduceReuseAdventure #PDXGear #SustainableStyle"
• •Facebook Post (Promoting a workshop): "Learn to patch your own gear! Join our 'DIY Gear Repair' workshop this Thursday at 6 PM. We believe in extending the life of your equipment. Limited spots – sign up link in bio! #FosterOutdoorCommunity #GearCare #SustainabilityInAction #ShopLocalPDX"
• •Website Consignment Page Headline: "Your Unused Gear Has Adventures Left In It! Consign with Foster Outdoor – Earn Cash, Support Local, and Keep Gear Going."
• •Instagram Story (Short video panning over rental kayaks): "Weekend forecast: sunny with a chance of paddling! ☀️ Rent your kayak from us and explore Oregon's beautiful waterways. #FosterOutdoorRentals #PDXAdventures #GetOutside #Reuse"
• •Local Newspaper Ad Snippet: "Foster Outdoor: Your Portland hub for quality used and rental outdoor gear. We're passionate about community, sustainability, and getting you equipped for less. Visit us on SE Foster Rd! #SupportLocal"