Brand Tone

Eco-conscious, sophisticated, and responsible.

Brand Values

• •Sustainability
• •Eco-responsibility
• •Ethical practices
• •Quality
• •Transparency

Best Practices

• •Define a clear brand voice guide for all copywriters.
• •Ensure all content reflects the eco-responsible values.
• •Actively manage and clarify any location ambiguity related to 'paris'.
• •Incorporate customer testimonials to build trust and credibility.
• •Use consistent terminology and messaging across all platforms.

Social Perception

High-end, environmentally conscious, potentially exclusive due to the 'paris' association (needs clarification).

Copy Examples

• •Fostal: Where beauty meets sustainability. Experience eco-responsible hairdressing in Paris.
• •Our commitment to the planet shines through every service. Discover our organic and cruelty-free products.
• •Transform your hair while reducing your footprint. Book your eco-friendly appointment today.
• •Fostal: Maison De Coiffure Éco-responsable - Nurturing your hair and the environment.
• •Join us in our mission for a greener future. Choose Fostal for ethical and sustainable beauty.