Brand Tone

Educational & Authoritative, Passionate & Enthusiastic, Accessible & Engaging, Authentic & Trustworthy, Community-Oriented

Brand Values

• •Education
• •Authenticity & Quality
• •Accessibility
• •Passion
• •Community & Support
• •Giving Back

Best Practices

• •Lead with Science, Share with Passion: Ensure all information is accurate and backed by paleontological knowledge, but deliver it with genuine enthusiasm that infects the audience.
• •Speak to All Ages, Educate Everyone: While maintaining scientific integrity, use language that is understandable and engaging for both children fascinated by dinosaurs and adults with a keen interest in paleontology.
• •Showcase Authenticity & Craftsmanship: Consistently highlight that products are museum-quality, hand-made, and derived from real fossil specimens, reinforcing trust and value.
• •Foster Community & Interaction: Actively engage with followers on social media, respond to questions, and create opportunities for learning and discussion (like Paleo Portals).
• •Visual Storytelling with Substance: Pair high-quality images and videos of products and fossils with informative and engaging captions that tell a story or share a fascinating fact, reinforcing both the visual appeal and educational value.

Social Perception

Highly Regarded for Quality, Trusted Source of Knowledge, Educational and Fun, Excellent Customer Service, Unique Offering

Copy Examples

• •Headline (Website Banner): Own a Piece of Prehistory. Museum-Quality Fossil Replicas, Delivered to Your Door. Explore Now!
• •Social Media Post (Instagram/Facebook): Unearth the wonder! 🦖 Our [Specific Fossil] cast is meticulously recreated from an original museum specimen by Dr. BC and our team of paleoartists. Swipe to see the incredible detail and learn 3 new facts about this magnificent creature! #FossilCrates #Paleontology #Dinosaur #MuseumFromHome #Science
• •Product Description (T-Rex Tooth Replica): Feel the power of the Tyrant King! This museum-grade T-Rex tooth replica is hand-cast and hand-painted for ultimate realism, capturing every serration and detail. Includes exclusive paleoart and an info card packed with the latest paleontological research. Bring the legend home!
• •Email Newsletter Snippet (Promoting Paleo Portals): Go beyond the bones! Join Dr. BC and leading paleontologists LIVE in Paleo Portals. Ask your burning questions, connect with fellow enthusiasts, and dive deeper into the world of prehistoric life. New guest expert next week! Become a member today.
• •TikTok Video Concept Caption: Ever wonder what a REAL Spinosaurus claw felt like? 🤔 We get as close as it gets! Our casts are made from the real deal. What fossil should Dr. BC talk about next? 👇 #FossilFacts #DrBC #DinoNerd #PaleoLife #UnboxHistory