Brand Tone

Aspirational & Inspiring, Eco-conscious & Responsible, Stylish & Modern, Positive & Friendly, Quality-driven & Confident, Pragmatic

Brand Values

• •Sustainability
• •Quality & Durability
• •Style & Design
• •Health & Hydration
• •Ethical Practices
• •Impact

Best Practices

• •Anchor to Core Values: Ensure all copy consistently reflects FOSH's commitment to sustainability, quality, style, health, and ethical practices. For example, always highlight the eco-friendly aspect alongside style or functionality.
• •Speak Your Audience's Language: Tailor the emphasis slightly based on the platform and audience (e.g., more aspirational and visual on Instagram, more pragmatic and ROI-focused for B2B content on TikTok/LinkedIn), but maintain the overarching positive and responsible tone.
• •Use "Eco-Positive" Language: Focus on empowering messages of making a difference (e.g., "lead the change," "make a statement against single-use plastics") rather than solely on negative environmental impacts.. Highlight initiatives like #ForOurSeasHealth and Plastic Neutral Plus.
• •Emphasize Quality and Longevity: Consistently mention the premium materials (stainless steel, BPA-free) and durability to justify the product as a worthwhile investment and a better alternative to disposable or cheap reusable options.
• •Maintain Visual-Verbal Harmony: Ensure that the visual elements (photos, videos) on social media and the website align with the tone of the copy. Lifestyle imagery should evoke the aspirational, stylish, and active values the copy describes.

Social Perception

Positive Association with Eco-Friendliness, Stylish and High Quality, Practical and Functional, Good for Gifting/Corporate Branding

Copy Examples

• •Headline: Make a Statement. Not Waste. Body: Your choices reflect your values. Choose FOSH for vibrant style, lasting quality, and a commitment to our oceans. Hydrate responsibly, live beautifully. #FOSHforLife #SustainableStyle
• •Headline: Engineered for Your Day. Designed for Our Planet. Body: From your morning commute to your weekend adventures, your FOSH bottle keeps your drinks perfect and your conscience clear. Premium stainless steel, zero plastic, endless hydration.
• •Headline: More Than a Bottle. It's a Movement. Body: Join a community dedicated to style, health, and a plastic-free future. Every FOSH bottle sold helps reduce ocean plastic. Sip with purpose. #ForOurSeasHealth
• •Headline (B2B Focus): Brand an Experience, Not Just a Bottle. Body: Elevate your corporate gifting with FOSH. Our premium, sustainable bottles put your logo in hand, daily. A stylish reminder of your brand's commitment to quality and the planet.
• •Headline: Hydration That Turns Heads. Body: Why blend in? FOSH bottles offer eye-catching designs and superior performance, making sustainable living effortlessly chic. Feel good, look good, do good.