Brand Tone

Friendly, Approachable, Helpful, Informative, Engaging, Trendy, Enthusiastic, Positive, Trustworthy, Accessible

Brand Values

• •Variety/Wide Selection
• •Accessibility/Affordability
• •Customer Satisfaction
• •Mexican Identity
• •Empowerment through Beauty
• •Keeping up with Trends

Best Practices

• •Develop a Simple Style Guide: Even a brief document outlining the brand's voice (e.g., "Friendly, helpful, enthusiastic, youthful for TikTok, slightly more informative for Facebook/Website"), common phrases, emoji usage, and preferred inclusive language (e.g., using "chicas" or more general terms) will help maintain consistency across different writers or platforms.
• •Know Your Audience for Each Platform: While the core tone remains friendly, adapt the specific language and depth of information for each platform. TikTok's audience expects short, trendy, and highly visual content, while website or email content can be more detailed.
• •Use "Tú" Consistently (Be Familiar): Address the audience directly and informally using the "tú" form in Spanish, reinforcing the friendly and approachable aspect of the brand.
• •Incorporate Engaging Questions and Calls to Action: Encourage interaction by asking questions in social media posts and clearly guiding users on what to do next (e.g., "Shop Now," "Learn More," "Comment Below"). This aligns with their current engaging style.
• •Stay Positive and Solution-Oriented: Frame product descriptions and tips around benefits and solutions for the customer (e.g., "Achieve a flawless look," "Keep your skin hydrated"). Focus on how the products enhance the customer's routine or solve a beauty challenge, reinforcing the helpful and enthusiastic tone.

Social Perception

Positive, Retailer Focused, Responsive, Trusted for Online Shopping, Limited Broader Awareness

Copy Examples

• •¡Dale un pop de color a tus días! 💄💋 Descubre los nuevos tonos de labiales que acaban de llegar a ForYou. Perfectos para cualquier look y ¡súper duraderos! ¿Cuál es tu color favorito? ¡Comenta abajo! 👇 #ForYouCosmeticos #LabialesNuevos #BeautyHaul #MaquillajeMexico #AmoElMaquillaje
• •¿Lista para consentirte? ✨ En ForYou Cosméticos tenemos TODO lo que necesitas para resaltar tu belleza. Desde tus marcas favoritas hasta nuevos descubrimientos. ¡Visita foryou.mx y encuentra tus próximos esenciales! Compra segura y envíos a todo México. 🇲🇽 #ForYouCosmeticos #BellezaParaTi #CosmeticosOnline #TiendaDeBelleza #Mexico
• •(Upbeat, trendy music) ¡Hola, Chicas ForYou! 👋 ¿Quieres cejas perfectas en segundos? Mira esto: (Demonstrates quick eyebrow filling with a popular product). ¡Fácil y rápido! 😉 Consigue este look en foryou.mx. Link en bio! #ForYouCosmeticos #CejasPerfectas #TutorialMaquillaje #TikTokBeauty #HackDeBelleza
• •Tu Belleza, Tus Reglas, Tus Cosméticos. Encuentra Miles de Productos en ForYou.mx
• •💖 Novedades, Tips y Sorpresas ¡Solo Para Ti en ForYou Cosméticos!