Brand Tone

Luxurious & Aspirational, Empowering & Celebratory (especially for Black women), Playful & Witty, Authentic & Relatable (stemming from Jackie Aina), Sensual & Evocative

Brand Values

• •Self-Care
• •Luxury & Quality
• •Inclusivity & Representation
• •Community & Connection
• •Authenticity & Joy
• •Empowerment

Best Practices

• •Embrace "Accessible Luxury": Use evocative and sophisticated language that speaks to quality and indulgence, but keep it warm, inviting, and not overly pretentious. Highlight the sensory experience and the feeling the products evoke.
• •Center the "Why": Continuously weave in the core values of self-care, empowerment (especially for Black women), and the idea of creating intentional moods. Copy should remind the audience *why* these products matter beyond just smelling good.
• •Inject Jackie Aina's Authentic Voice (Playful, Honest, Expert): Incorporate wit, relatable phrases, and a confident tone that mirrors Jackie Aina's established persona. Product names are a great example; this can extend to descriptions and social media interactions.
• •Speak Directly to Your Core Audience (while being inclusive): While FORVR MOOD is for everyone, the copy should continue to resonate deeply with Black women by acknowledging shared experiences and aspirations, using affirming language. The "love letter from Black women, to Black women" ethos should subtly underpin the messaging.
• •Tell a Story with Scent: Go beyond listing notes. Describe the mood, the feeling, the escape, or the confidence each fragrance provides. Use vivid imagery and sensory details to transport the reader, making the intangible (scent) tangible through words.

Social Perception

Strongly Associated with Jackie Aina, Seen as a Luxury Self-Care Brand, Appreciated for its Focus on Black Women, Generally Good Scent Appeal, Valued for Transparency (Post-Rebrand), Considered an Accessible Luxury

Copy Examples

• •Headline (Website Banner/Social Media): "You Deserve This Mood. ✨ Spoil Yourself Daily with FORVR MOOD."
• •Product Description (Candle - e.g., "Cuffing Season"): "Cancel your plans, light this wick. Cuffing Season is more than a candle, it’s a whole vibe. Salty lemon and jasmine flirt with white cedar for a scent that says 'stay awhile.' Because you don’t always have to be strong, but you always deserve to feel fabulous. #FORVRmood #SelfCareEveryday"
• •Instagram Caption (Lifestyle Image): "Redefining our narrative, one luxurious scent at a time. This is your permission slip to indulge, to relax, to just *be*. What mood are you creating today? 👑 #FORVRwoman #BlackGirlLuxury #AccessibleLuxe"
• •Email Subject Line (New Product Launch): "Your New Obsession Has Arrived: Unlock the [New Scent Name] Mood 🤫"
• •About Us Snippet (Website): "Founded by Jackie Aina, FORVR MOOD is a love letter to us, from us. We believe Black women deserve to be shown in all their light – soft, powerful, joyful. We craft luxurious self-care experiences because you’re not just building a life, you’re curating your peace. And that? That’s a forever mood."