Brand Tone

energetic, bold, and trustworthy

Brand Values

• •Quality & Purity: Emphasis on high-quality, natural, Swiss-sourced CBD products that are lab-tested.
• •Accessibility: Striving to offer premium CBD at affordable prices.
• •Authenticity & Cannabis Culture: Openly acknowledging and embracing their roots in cannabis culture, aiming to be more than just a CBD product seller.
• •Active & Adventurous Lifestyle: Associating their products with sports and an energetic lifestyle.
• •Customer Focus: Dedication to good customer service and a smooth online shopping experience.
• •Natural Wellness: Promoting CBD as a natural way to support well-being, including benefits for anxiety, sleep, and recovery.

Best Practices

• •Embrace the "Brave" and "Bold": Use active, confident language. Don't shy away from the brand's connection to cannabis culture, but frame it positively around lifestyle and natural wellness.
• •Highlight Quality and Trust: Consistently mention Swiss sourcing, lab testing, and natural ingredients to reinforce reliability.
• •Maintain an Energetic & Adventurous Vibe: Use dynamic verbs and imagery, especially in social media, aligning with the active lifestyles of sponsored athletes.
• •Be Informative and Approachable: When discussing products and their benefits, use clear, easy-to-understand language. Answer customer questions thoroughly in FAQs and product descriptions.
• •Stay Authentic to Cannabis Roots: While maintaining professionalism, let the passion for cannabis and its benefits shine through in storytelling and brand messaging.

Social Perception

Customers generally perceive the brand positively, highlighting product quality (especially CBD flower), effectiveness, and good customer service. The brand is seen as a trusted source for CBD products in the UK. Their association with athletes and an active lifestyle likely appeals to a younger, more adventurous demographic. The "cannabis culture" focus might strongly resonate with enthusiasts while potentially being a point of consideration for more conservative consumers.

Copy Examples

• •Unleash your bold. Premium Swiss CBD for those who dare to live fully. #FortuneFlavoursTheBrave
• •From Swiss fields to your doorstep. Experience the pure power of nature with Fortune Flavours CBD. Quality you can trust, prices you'll love.
• •Fuel your adventure, naturally. Our athlete-backed CBD helps you recover and stay at the top of your game. #FindYourFortune
• •More than just CBD. We're a community rooted in cannabis culture, dedicated to quality and authenticity. This is Fortune Flavours.
• •Sleep like a king, conquer your day. Discover the calming benefits of our CBD oils and gummies. #NaturallyBetter