Brand Tone

Authentic & Knowledgeable, Bold & Confident, Community-Oriented & Inclusive, Passionate & Enthusiastic, Approachable & Direct

Brand Values

• •Quality & Premium Sourcing
• •Authenticity & Respect for Cannabis Culture
• •Transparency & Advocacy
• •Customer Experience & Trust
• •Innovation & Forward-Thinking
• •Lifestyle & Wellbeing

Best Practices

• •Embrace "The Brave" & Cannabis Culture: Consistently use confident, bold language. Don't shy away from respectfully referencing cannabis culture, its heritage, and its lifestyle appeal. Use your motto "Fortune Flavours TheBrave" strategically.
• •Prioritize Authenticity & Knowledge: Back up claims with facts (sourcing, lab testing, THC content). Share educational content that empowers consumers and showcases your expertise, especially regarding the nuances of CBD and its legal landscape.
• •Speak to Your Community, Not Just at Them: Use inclusive language ("we," "our community," "welcome to the family"). Foster a sense of belonging. Encourage interaction and share user-generated content when appropriate and aligned with brand values.
• •Balance Premium with Accessibility: While highlighting the premium quality of your ingredients and processes, also reiterate the value and fair pricing you offer. The tone should feel high-quality but not snobbish or out-of-reach.
• •Maintain a Consistent Voice Across All Channels: Whether it’s a product description, a social media update, a blog post, or a customer service interaction, the core tone (authentic, bold, community-focused, passionate) should be recognizable. Develop a simple brand voice guide for anyone creating content.

Social Perception

Largely Positive, Trusted by Many. Advocate in the Industry. Concerns Regarding Consistency and Customer Service in Specific Cases. Culturally Connected. Quality-Focused.

Copy Examples

• •Headline: Don't Just Try CBD. Experience It. Body: At Fortune Flavours, we're not about fleeting trends. We're about the authentic cannabis culture, bringing you premium, lab-tested CBD, straight from the source. Know your flower, know your flavour. Fortune Flavours The Brave.
• •Social Media Post (Image: Athlete using a CBD product or a vibrant lifestyle shot): Fuel your fire. Conquer your day. Our elite athletes trust Fortune Flavours CBD to stay at their peak. Quality you can feel, a culture you can join. #FortuneFlavoursTheBrave #CBDLifestyle #PremiumCBD #CannabisCulture
• •Product Description Snippet (for a new flower strain): Meet [Strain Name] – our latest tribute to the craft. Cultivated with passion in the [Swiss/Californian/Dutch] sunshine, each bud tells a story of tradition and quality. Expect [flavour notes] and an experience that’s pure Fortune. Lab-certified, culture-approved.
• •Email Newsletter Subject: Tired of the Same Old Grind? Fortune Awaits. Email Body (excerpt): Hey [Customer Name], We get it. You’re looking for something real. Something that honours the true spirit of cannabis. That’s what Fortune Flavours is all about. From seed to your session, we’re obsessed with quality and authenticity. Dive into our world – your next favourite flavour is waiting.
• •Website "About Us" Excerpt: We didn't just jump into the CBD market; we grew from its roots. Fortune Flavours was born from a passion for the cannabis plant and a vision to share its true essence. Forget the sterile white coats – we're about bold flavours, real experiences, and a community that knows where it came from and where it’s going. This is more than CBD. This is Fortune Flavours. Welcome to the family.