Brand Tone

friendly, caring, and trustworthy. Also knowledgeable, helpful, playful and community-oriented

Brand Values

• •Natural and High-Quality Ingredients
• •Pet Well-being
• •Family and Community
• •Giving Back
• •Australian Owned

Best Practices

• •Always lead with empathy and care: Frame product benefits around the well-being and happiness of pets.
• •Maintain a friendly and approachable voice: Use conversational language and address customers as part of the "FortunatePaws family."
• •Highlight natural ingredients and Australian roots: Consistently reinforce the brand's commitment to quality and local sourcing.
• •Share authentic stories: Feature customer testimonials and the brand's origin story to build trust and connection.
• •Be informative and helpful: Provide clear explanations of product benefits and pet care tips, positioning the brand as a knowledgeable resource.

Social Perception

reliable provider of effective, natural pet health solutions. Seen as a small, family-run Australian business that genuinely cares about pets.

Copy Examples

• •Give your furry best friend the gift of natural relief. Our Aussie-made Hemp Seed Oil is packed with goodness to help soothe itchy skin and support happy joints. Because a healthy pet is a happy pet! #FortunatePaws #NaturalPetCare
• •Meet [Pet's Name], our latest Paw Pal of the Month! [He/She] is loving our [Product Name] and [his/her] humans have noticed [specific benefit]. Join the FortunatePaws family and see the difference natural ingredients can make. #FortunateFamily #HappyPets
• •Tired of pet products with mystery ingredients? At FortunatePaws, we believe in transparency and the power of nature. That's why our treats and supplements are made with love and only the best, locally sourced ingredients. Your pet deserves it! #AustralianMade #HealthyPets
• •From our family to yours – we started FortunatePaws because we wanted the best for our own dogs, Rogue and Ziva. Now, we're passionate about helping your pets live their best lives too. Shop our range of natural goodies today! #FamilyBusiness #PetWellness
• •Every purchase you make helps us give back to rescue pets in need. Support a small Aussie business and make a difference with FortunatePaws. Healthy pets, happy hearts! #GivingBack #PawsitiveImpact