Brand Tone

Ethical & Conscious, Artisanal & Quality-focused, Timeless & Versatile, Approachable & Passionate, Authentic & Story-driven

Brand Values

• •Ethical Production
• •Quality Craftsmanship
• •Sustainability
• •Transparency
• •Timeless Design
• •Customer Value
• •Community & Partnership

Best Practices

• •Prioritize "Ethical" and "Handcrafted": Weave in terms like "fair trade," "artisan-made," "Peru," "sustainable materials," and "quality craftsmanship" naturally throughout your copy.
• •Tell the Story: Continuously reference the brand's origin, the connection to Peruvian artisans, and the journey of creating each shoe.
• •Emphasize Timelessness & Versatility: Position the shoes as long-lasting investments rather than fleeting trends. Highlight how they can be worn for various occasions and with different outfits.
• •Maintain an Approachable & Passionate Voice: Be warm, informative, and connect with the customer's desire for both style and substance. Avoid overly corporate or impersonal language.
• •Show, Don't Just Tell, Quality & Comfort: Use descriptive language that evokes the feel of the materials and the experience of wearing the shoes.

Social Perception

Positive & Respected, High-Quality & Comfortable, Ethically Sound, Investment-worthy, Authentic Connection

Copy Examples

• •Headline: Step into Style, Sustainably. Body: Discover handcrafted shoes made with love in Peru. At Fortress of Inca, we believe in timeless design, fair wages for our artisans, and quality that lasts. Walk with purpose. Call to Action: Explore Our Collections
• •Headline: Beauty in Every Stitch. Ethics in Every Pair. Body: Each Fortress of Inca shoe tells a story of heritage and craftsmanship. We partner with family workshops in Peru, ensuring every artisan is treated with respect and paid fairly. Experience the difference dedication makes. Call to Action: Meet Our Shoemakers
• •Headline: Beyond Trends. Beyond Compare. Body: Tired of fast fashion? Our designs are crafted for longevity, blending classic silhouettes with unparalleled comfort and the finest natural materials. Invest in pieces you'll cherish for years to come. Call to Action: Shop Timeless Footwear
• •Headline: From Peru, With Passion. Body: It started with a journey and a love for authentic craftsmanship. Today, Fortress of Inca brings you shoes that are not only beautiful but also ethically made, supporting communities and preserving traditions. Call to Action: Read Our Story
• •Headline: Comfort You Can Feel Good About. Body: Experience the soft embrace of premium leather and the thoughtful design that goes into every pair. Knowing your shoes are made responsibly makes every step a little lighter. Call to Action: Find Your Perfect Fit