Brand Tone

Playful & Whimsical, Artistic & Experimental, Collaborative & Community-Oriented, Sophisticated yet Accessible, Colorful & Bold

Brand Values

• •Play and Experimentation: The "power of play" is central to their design philosophy, encouraging creativity and new ideas.
• •Craftsmanship & The Handmade: Each piece reflects the unique hand of the artist and is meant to be personal.
• •Collaboration: They thrive on working with a diverse group of artists, believing in the power of collective thought and energy.
• •Expanding the Definition of Art: They focus on making useful objects with artistic intent, blurring boundaries between art and everyday items.
• •Creating Lasting Objects: They aim to make things that people can live with forever, that bring joy and make a space feel fresh.
• •Community Engagement: Their gallery space is intended to be a community gathering spot.
• •Curiosity and Innovation: They value following a spark and exploring new avenues of expression, avoiding stagnation.

Best Practices

• •Embrace Playful Language: Use words that evoke joy, curiosity, and a sense of wonder. Don't be afraid of a touch of whimsy, even when describing sophisticated pieces. Think "spark," "discover," "imagine," "delight."
• •Highlight the Handmade & Artistic Process: Emphasize the craftsmanship, the artist's hand, and the unique story behind each piece. Use descriptive language that appeals to the senses (e.g., "tactile," "vibrant," "sculptural").
• •Foster a Sense of Community & Collaboration: When applicable, talk about the artists involved and the collaborative spirit. Use inclusive language that invites people into the Fort Makers world.
• •Keep it Visually Cohesive: Ensure that the playful, artistic, and colorful tone of the copy is mirrored in the visual content (photography, graphics) used alongside it.
• •Stay Authentic to the "Why": Always circle back to the core values of expanding art's definition, the joy of making, and creating lasting, meaningful objects. Let this passion shine through in the copy.

Social Perception

Innovative and Unique, Artistic and High-Quality, Playful and Engaging, Community-Focused, Experimental and Forward-Thinking

Copy Examples

• •Headline: Don't Just Decorate. Play. Body: At Fort Makers, your home is our canvas. Discover handcrafted furniture and objects that blur the line between art and life, inviting whimsy and wonder into every room. Explore the collection where imagination takes shape.
• •Headline: Art You Can Live With. And Love Forever. Body: We believe in objects with personality – pieces that tell a story, spark joy, and grow with you. Fort Makers brings together artists who pour their unique vision into functional art that’s anything but ordinary. Find your forever piece.
• •Headline: Seriously Playful. Playfully Serious. Body: Who says art has to be hands-off? Fort Makers crafts bold, tactile, and colorful designs that beg to be touched, used, and lived amongst. Step into a world where experimentation meets expert craftsmanship.
• •Headline: Beyond the Blueprint: Where Collaboration Comes to Life. Body: Fort Makers is more than a studio; it's a meeting of minds. We partner with visionary artists to create unexpected, joyful pieces that redefine design. See what happens when creativity knows no bounds.
• •Headline: Make Room for Wonder. Body: Inspired by the simple joy of building forts and the boundless nature of creativity, Fort Makers offers a collection of art and design that transforms spaces and sparks imagination. Handcrafted, unique, and always original.