Brand Tone

Enthusiastic, Passionate, Authentic, Local, Adventurous, Outdoorsy, Community-Focused, Approachable, Friendly, Slightly Rugged/Durable

Brand Values

• •Love for the Outdoors
• •Quality & Performance
• •Local Pride & Connection
• •Adventure & Exploration
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., adjectives like 'enthusiastic,' 'authentic,' 'adventurous'), preferred vocabulary (e.g., local fishing terms, nautical language), and a 'do's and don'ts' list for communication.
• •Know Your Audience Deeply: Understand their language, their passions (fishing, boating, specific local spots), and what resonates with them. Your copy should speak their language.
• •Storytelling with Local Flavor: Weave in references to Fort Lauderdale landmarks, local marine life, fishing seasons, and the unique experiences the area offers. This reinforces authenticity.
• •Consistent Visual and Textual Language: Ensure the tone of your copy aligns with the imagery and videos you use. If your visuals are adventurous and action-packed, your copy should reflect that energy.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure they consistently reflect your defined brand tone. Solicit feedback if possible. Train any new team members responsible for content creation on the brand voice.

Social Perception

Positive (among engaged followers), Niche Appeal, Emerging Brand Awareness, Association with Fort Lauderdale

Copy Examples

• •Headline: Reel Life, Real Comfort: Fort Lauder Outdoors. Body: From sunrise casts to sunset cruises, our performance gear is built for every Fort Lauderdale adventure. Tag us in your next catch! #FortLauderOutdoors #FishingLife #CoastalLiving
• •Headline: Engineered for the Elements. Designed for the Deep. Body: Don't let the sun or spray cut your day short. Our latest collection features UPF 50+ protection and quick-dry technology, so you can focus on what bites. Shop now at fortlauderoutdoors.com.
• •Headline: Your Fort Lauderdale Story Starts Here. Body: The water's calling. Gear up with apparel that’s as authentic as your love for the local scene. Show us your Fort Lauderdale! #MyFTLOutdoors #SupportLocalFL
• •Headline: More Than Just Apparel, It's a Connection. Body: We’re more than a brand; we’re a community of anglers, boaters, and ocean lovers. Join the Fort Lauder Outdoors family and share your passion. Discover the difference quality gear makes.
• •Headline: Sun-Drenched Days, Salt-Infused Gear. Body: Live the Fort Lauderdale dream. Our performance wear is crafted to keep you cool, protected, and looking good, whether you're battling a trophy fish or just soaking in the coastal vibes. Explore the new arrivals.