Brand Tone

Adventurous, reliable, and inclusive, focusing on the emotional connection to outdoor experiences and camaraderie.

Brand Values

• •Durability
• •Comfort
• •Connection & Companionship
• •Inclusivity
• •Reliability

Best Practices

• •Maintain a consistent tone of adventure and camaraderie.
• •Highlight the durability and reliability of the gear through storytelling.
• •Incorporate user-generated content to showcase real-world experiences.
• •Use inclusive language and imagery, reflecting the bilingual approach.
• •Focus on the emotional connection to nature and outdoor activities.

Social Perception

A brand that is seen as reliable, inclusive, and focused on enhancing the outdoor experience through durable and comfortable gear.

Copy Examples

• •"Conquer any trail with gear you can trust. Built for your toughest adventures."
• •"Embrace the wild with friends and Fort Lauder apparel. Comfort and connection, wherever you go."
• •"From the mountains to the trails, experience nature in ultimate comfort."
• •"Gear up, get out, and explore. Your adventure starts here."
• •"[Spanish] Listos para la aventura? Nuestra ropa te acompaña en cada paso."