Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Focused, Helpful and Educational, Modern

Brand Values

• •Quality and Value: To give our valued Customers and Friends the very best selection, quality and value.
• •Community and Connection: Born from a desire to connect with fellow stitchers, community remains a core element.
• •Joy of Crafting: The brand promotes stitching as a "fun and relaxing shopping and learning experience" and a way to "stitch your soul out."
• •Preservation of Needle Arts: A stated goal is "to keep the different needle arts alive by providing quality stitching products and by sharing the love of stitching with anyone who wants to learn."
• •Customer Focus: The brand refers to its audience as "valued Customers and Friends."

Best Practices

• •Embrace a Personal, Friendly Voice: Always write as if you're talking to a friend. Use welcoming language (e.g., "Hello stitchers!", "Hidy ho!"). Share personal anecdotes or messages from Terri where appropriate to maintain that owner-to-customer connection.
• •Foster Community in Your Language: Use inclusive terms like "our community," "fellow stitchers," "stitch friends." Encourage interaction by asking questions and inviting users to share their work.
• •Highlight the Joy and Relaxation of Stitching: Connect the act of stitching with positive emotions like calm, joy, creativity, and soulfulness. Use words that evoke these feelings.
• •Keep it Modern and Fresh: While the craft has history, emphasize the contemporary appeal of your designs and products. Use clear, vibrant language and visuals.
• •Be Genuinely Helpful and Encouraging: Whether it's a tutorial, product description, or social media post, aim to provide value and support. Encourage beginners and celebrate the efforts of all stitchers.

Social Perception

Customers and the online community generally perceive For the Stitcher's Soul positively as a friendly, supportive, and inspiring resource for modern cross-stitch enthusiasts. The brand is seen as a provider of quality products and a source of learning and community. The owner's personal involvement is likely a significant factor in this positive perception.

Copy Examples

• •Instagram Post (New Pattern Release): "Hello, lovely stitchers! ✨ Get ready to pour your soul into our latest creation! Our new [Pattern Name] kit is packed with vibrant colors and a design that’s both modern and heartwarming. Perfect for a relaxing weekend project. Link in bio to shop and let the stitching therapy begin! #ForTheStitchersSoul #ModernCrossStitch #NewPattern #StitchYourHeartOut #CraftCommunity"
• •Facebook Ad (Promoting a Workshop/Stitch-Along): "Bonjour Stitch Friends! 👋🇫🇷🇬🇧 Join Terri and our wonderful community for a fun and friendly [Workshop Name] Zoom Stitch-Along! Whether you're a beginner or a seasoned pro, we'll share tips, stories, and the joy of creating together. Let's make something beautiful! Sign up here: [Link] #CrossStitchCommunity #StitchDontDitch #CreativeJourney #ForTheStitchersSoul"
• •Website Blog Post Intro (Tutorial): "Hidy ho, fellow crafters! Ever wondered how to get those stitches just perfect? Or maybe you're just starting your cross-stitch adventure? You're in the right place! In today's post, we're breaking down [Tutorial Topic] step-by-step, making it super easy and enjoyable. Grab your cuppa, and let's learn together!"
• •Email Newsletter Snippet (Highlighting Supplies): "Nourish your stitcher's soul with the best! 🧵 From the smoothest threads to the dreamiest fabrics, we've curated a selection of high-quality supplies to make your next project a pure joy. Because you and your creations deserve top-notch materials. Explore our favorites this week: [Link to Supplies]"
• •Product Description (for a Kit): "Unleash your creativity and find your calm with our '[Kit Name]' modern cross-stitch kit. Designed with love by Terri, this kit includes everything you need to bring this beautiful piece to life: premium fabric, pre-sorted vibrant threads, an easy-to-follow chart, and a needle. It's more than a kit; it's an invitation to relax, create, and connect with your inner stitcher. Happy stitching!"