Brand Tone

Passionate & Enthusiastic, Authentic & Sincere, Community-Focused & Supportive, Curated & Quality-Conscious, Friendly & Approachable, Proudly Northern

Brand Values

• •Supporting Local Talent
• •Celebrating Northern Heritage & Culture
• •Quality Craftsmanship & Unique Design
• •Community Engagement
• •Authenticity & Storytelling
• •Customer Connection

Best Practices

• •Always Lead with Passion: Let your genuine enthusiasm for the North and its artists be evident in every word. Use evocative language that paints a picture and stirs emotion.
• •Tell the Story: Don't just sell products; share the narratives behind them. Highlight the artists, their inspiration, and the connection to the region. This adds depth and authenticity.
• •Embrace "Northern" Vernacular (Authentically): Where appropriate and natural, using colloquialisms or referencing local landmarks and sentiments can strengthen the regional connection. However, ensure it feels genuine and not forced.
• •Keep it Warm and Personal: Address your audience directly and use a friendly, approachable tone. Make them feel like part of the "For the Love of the North" community. Use "we" to refer to the brand, fostering a collective spirit.
• •Focus on "Support" and "Celebrate": Frame your messaging around the positive impact of buying from the shop – supporting local talent, celebrating regional culture, and acquiring something truly special and meaningful.

Social Perception

Champion of Local Artists, Source of Unique & Meaningful Gifts, Authentic & Passionate, Community Hub, High-Quality & Trustworthy, Evocative of the North

Copy Examples

• •Sunlight catching the Tyne just right ✨ This stunning new print by [Artist's Name] perfectly captures that golden hour glow we all love. Bring a piece of the North home and support our incredible local talent. Tap to shop and discover [Artist's Name]'s story! #ForTheLoveOfTheNorth #NewcastleGateshead #LocalArtist #NorthernArt
• •Meet the Maker Monday! 👋 This week, we're shining a light on the incredible [Artist's Name], the talent behind our beloved [Product Type]. [He/She/They] draws inspiration from the wild beauty of the Northumberland coast, and it pours into every piece. Read more about [Artist's Name]'s journey on our blog (link in bio!) and discover why we're so proud to stock their work. #MeetTheMaker #NorthernTalent #SupportLocalNE #CumbriaArtists
• •From Whitley Bay waves to the Cheviot Hills, our hearts belong to the North. ❤️ We're more than just a shop; we're a celebration of the incredible artists, makers, and landscapes that make this region so special. Thank you for being part of our story and for helping us share the love. #LoveOfTheNorth #ShopLocal #NorthernPride #CommunitySpirit
• •Discover Unique Gifts, Crafted in the North. Support Local Artists. Share the Love.
• •New Arrivals: Fresh Northern Creativity Just Landed! 🌿 or A Little Piece of the North, Just For You.