Brand Tone

empowering, educational, and friendly

Brand Values

• •Authenticity and Natural Beauty
• •Education and Empowerment
• •Quality and Efficacy
• •Community
• •Sustainability and Natural Ingredients

Best Practices

• •Maintain a Positive and Empowering Tone: Always use language that is uplifting and celebratory of natural hair. Avoid terms that suggest textured hair is a "problem" to be "fixed."
• •Be Educational and Informative: Provide genuine value to your audience by sharing tips, tutorials, and ingredient knowledge. This builds trust and positions the brand as an authority.
• •Use Inclusive Language: Address a diverse audience with various curl types. Use gender-neutral language and celebrate all forms of textured hair.
• •Incorporate User-Generated Content: Featuring customers' photos and testimonials adds authenticity and strengthens the sense of community.
• •Ensure Visual and Verbal Consistency: The clean, minimalist aesthetic of the brand should be reflected in the copy – clear, concise, and elegant. This alignment across all platforms reinforces the brand's identity.

Social Perception

The brand is perceived positively by its customers as a reliable and expert source for textured hair care. Customers appreciate the curated selection of high-quality products and the educational content provided. The brand is seen as a supportive and integral part of the natural hair community. The minimalist and aesthetically pleasing branding also contributes to a perception of quality and trustworthiness. The broader market for textured hair products is growing, with a focus on inclusivity, diversity, and empowerment, which aligns well with the brand's positioning.

Copy Examples

• •Define and nourish your curls with our ultra-hydrating styling gel. Made with natural ingredients, it provides a long-lasting hold without the crunch, leaving your hair soft, bouncy, and beautifully you.
• •Unlock the secret to healthy, happy curls. Our latest blog post breaks down the LOC method (Leave-in, Oil, Cream) to help you lock in moisture and keep your textured hair thriving. Read more at the link in our bio.
• •Join our community of curl friends! Share a photo of your gorgeous textured hair with #fortexturedhair for a chance to be featured on our page. Let's celebrate the beauty of natural hair together.
• •Ready for a refresh? For a limited time, get 15% off our entire collection of curl-loving products. It's time to give your hair the care it deserves.
• •We believe that caring for your textured hair should be a joyful act of self-love. That's why we've curated the very best natural products to help you embrace your curls with confidence. Discover the 'for textured hair' difference.