Brand Tone

supportive, informative, and reassuring

Brand Values

• •Natural Solutions
• •Trust and Safety
• •Effectiveness
• •Holistic Wellness

Best Practices

• •Lead with Trust and Transparency: Acknowledge the sensitive nature of the products. Always lead with messages of safety, natural ingredients, and Health Canada approval to build credibility. Avoid making claims that can be perceived as guarantees.
• •Adopt an Educational Tone: Position the brand as a knowledgeable resource. Use blog posts, emails, and social media to educate the audience about sexual health, wellness, and the science behind the ingredients. This builds trust more effectively than a hard sell.
• •Focus on "Wellness" and "Confidence," Not Just "Performance": While performance is a key benefit, framing the product within the broader context of overall wellness, confidence, and relationship health will resonate more deeply and feel more genuine.
• •Maintain a Consistent Voice: The voice should be supportive, professional, and reassuring across all platforms. It should sound like a knowledgeable and discreet friend, not a clinical textbook or an aggressive sales pitch.
• •Re-engage on Social Media with Value: The dormant social media channels need to be revived. Start by posting valuable, non-promotional content like wellness tips, Q&As with health experts (leveraging the Medical Advisory Board), and links to educational blog posts before re-introducing product-focused content. This will help rebuild an engaged community.

Social Perception

The public perception of Forta Sexual Wellness appears to be divided and complex. Negative: The 2016 recall for including an undeclared drug is a major point of concern for brand trust and safety. Numerous negative reviews on third-party sites claim the products are ineffective, leading to skepticism about their claims. Neutral-to-Positive: The professional branding, Canadian base, and availability in established retailers like GNC and Walmart lend it a degree of legitimacy. For consumers who are unaware of the recall and haven't seen negative reviews, the branding may come across as credible. The emphasis on natural ingredients is likely appealing to its target audience.

Copy Examples

• •Your wellness journey is personal. That's why we're committed to transparency and quality. Forta for Women is crafted with 100% natural ingredients and is proudly certified by Health Canada, so you can focus on your vitality with confidence. #FortaWellness #NaturalHealth #MadeInCanada
• •Rediscover Your Spark. Intimacy is more than an act; it's about connection. Forta is designed to support the sexual wellness that contributes to a deeper, more confident relationship. Nurture your connection, naturally. #SexualWellness #RelationshipGoals #FortaForCouples
• •Subject: 3 surprising ways stress impacts your libido. Body: Hi [Name], Did you know that daily stress can be one of the biggest barriers to a satisfying intimate life? In our latest blog post, we explore the science behind it and offer three actionable tips for managing stress. *Tip #1...* *Tip #2...* *Tip #3...* For extra support, consider a natural approach. Forta’s blend of traditional herbs is designed to help support your body’s natural vitality. Learn more on our blog.
• •Headline: Support Your Performance, Naturally and Safely. Body: Engineered for the modern man seeking to enhance his natural potential. Forta for Men is a blend of traditional herbs like Panax Ginseng and Cordyceps, formulated to support stamina and healthy libido. Every batch is rigorously tested and Health Canada certified, ensuring a pure and reliable product you can trust for your most important moments.
• •Headline: Forta Natural Wellness | Health Canada Approved Description: Official Site. Shop Natural Sexual Health Supplements for Men & Women. Discreet Shipping Across Canada. Reclaim Your Confidence.