Brand Tone

Emerging & Approachable, Visually-Oriented, Aspiring to be Welcoming/Friendly, Likely to be: Contemporary & Fashion-Conscious

Brand Values

• •Newness/Freshness
• •Local Focus
• •Style & Accessorizing
• •Customer Service (Implied Aspiration)
• •Discovery

Best Practices

• •Define Your Audience Persona: Clearly understand who your ideal customer is (age, style preferences, lifestyle). Tailor your language, references, and visuals to resonate with them.
• •Develop a Brand Voice Guide: Even a simple one. Is your tone consistently friendly, chic, playful, sophisticated, or a mix? Write down keywords and example phrases to ensure everyone posting uses a similar voice.
• •Be Authentic & Approachable: Especially as a new local business. Let your passion for your products shine through. Avoid overly corporate or impersonal language.
• •Highlight What Makes You Unique: Is it exclusive brands, a particular style focus, personal styling advice, or your connection to Peebles? Weave these differentiators into your copy.
• •Maintain Consistency Across All Touchpoints: Ensure your tone on Facebook matches any in-store signage, local ads, or future online platforms. This builds brand recognition and trust.

Social Perception

Largely Unknown, Potential for Confusion, Curiosity (Local), Dependent on Early Experiences

Copy Examples

• •✨ Just landed at Forsyths of Peebles! ✨ Refresh your look with our stunning new collection of [Product Type, e.g., spring dresses and vibrant scarves]. Perfect for making every day feel a little more special. Pop in and discover your new favourite! #ForsythsOfPeebles #NewCollection #PeeblesFashion #ShopLocal
• •Meet your new go-to accessory! This gorgeous [Specific Item, e.g., leather tote bag] from Forsyths of Peebles is the perfect blend of style and practicality. Roomy enough for all your essentials and chic enough to turn heads. 😉 #PeeblesStyle #AccessoryLove #ForsythsFinds #TreatYourself
• •Hello Peebles! 👋 We're so excited to be your new spot for beautiful ladies' fashion and unique gifts. What are you hoping to find at Forsyths of Peebles? Let us know in the comments below! 👇 #HelloPeebles #ForsythsBoutique #CommunityLove #FashionAndGifts
• •Weekend plans? Make sure a visit to Forsyths of Peebles is on your list! Explore our latest arrivals and find that perfect piece to complete your outfit or a thoughtful gift for someone special. Open [Days] from [Time] - [Time]. See you soon! #PeeblesShopping #WeekendVibes #ShopForsyths #GiftIdeas
• •At Forsyths of Peebles, we believe that great style should be accessible and enjoyable. We're passionate about curating a collection of clothing and gifts that you'll love. Come say hi and discover what's new at [Shop Address/Location if applicable]! #StyleInPeebles #ForsythsStory #WomensFashion #SupportSmallBiz