Brand Tone

Customer-centric, reassuring, direct, value-oriented, and enthusiastic for gifting.

Brand Values

• •Sincerity and Customer Primacy
• •Value for Money
• •Variety/Novelty
• •Accessibility
• •Focus on Gifting and Relationships

Best Practices

• •Focus on Connection & Gifting: Highlight how products can be shared or can enhance relationships, given the nature of some of their popular items (e.g., couple necklaces, friendship gifts).
• •Be Clear and Reassuring: Given the online-only model and international shipping, clearly state shipping times, return policies, and customer support availability to build trust.
• •Maintain the 'customer first' ethos in all communications.
• •While '99.5% Positive Feedback' is a strong claim, backing it up with accessible, genuine (even if curated) testimonials on the site would bolster credibility.
• •Address shipping concerns proactively by managing expectations and offering solutions for potential delays.

Social Perception

A brand that prioritizes customer satisfaction, offers a diverse range of trendy and giftable items, and provides value for money, while also being accessible to a global audience through its online-only model.

Copy Examples

• •A customer centered shopping experience has always been our goal, and we pride ourselves in our comprehensive policies that have put us in a realm above and beyond our competitors.
• •Free Tracked Shipping
• •30 Day Money Back
• •99.5% Positive Feedback
• •This necklace is an impeccable gift to show your love and appreciation.