Brand Tone

Humorous & Playful, Irreverent & Provocative, Informal & Colloquial, Bold & Unapologetic, Direct

Brand Values

• •Humor & Fun
• •Originality & Uniqueness
• •Self-Expression & Boldness
• •Not Taking Life Too Seriously
• •Surprise & Provocation (with a wink)

Best Practices

• •Fully Commit to the Edge: Don't dilute the brand's signature humor and irreverence. Authenticity in its provocative style is key to its appeal. If it's meant to be cheeky or a bit 'wrong,' lean into it.
• •Write for Your Tribe (and Ignore the Rest): Focus copy on the target audience that appreciates adult humor and isn't easily offended. Trying to appeal to everyone will neutralize the brand's unique selling proposition.
• •Humor with a 'Wink': While provocative, the humor should generally aim to be amusing and playful, not genuinely hateful or harmful. The 'wink' in their tagline is a crucial guide—it’s about shared fun.
• •Keep Language Simple, Direct, and Colloquial: Avoid corporate speak or overly formal language. Use everyday words, short sentences, and a conversational style that reflects how friends would talk and joke.
• •Ensure Visuals Amplify the Verbal Tone: The playful, bold, and sometimes shocking nature of the copy must be consistently supported by the product photography, website design, and social media imagery. They should work together to tell the same humorous story.

Social Perception

Highly Positive within its Niche, Niche Appeal, Memorable & Talkable, Trusted for Novelty Gifts

Copy Examples

• •Seriously boring gifts suck. We fixed that. Kakketoemea: for presents that get a *real* reaction (and probably some snorts). 😉 Shop our hilariously weird stuff.
• •Warning: May cause pearl-clutching and uncontrollable giggles. Our new [Product Name] is here to offend... äh, *delight*! Grab yours before your nan sees it.
• •Your hunt for the most f*cking awesome gift is OVER.
• •Life's too short to be serious. Our sh*t's on sale! Get weird gifts, cheaper.
• •Perfect for those days when your face just can't say it all. Let our Moody Pillow do the talking. Side effects may include being left alone or offered chocolate. You win either way.