Brand Tone

Conscious & Caring, Informative & Transparent, Passionate & Authentic, Calm & Soothing, Eco-Minded & Responsible

Brand Values

• •Sustainability
• •Natural & Clean Ingredients
• •Effectiveness for Sensitive Skin
• •Ocean Conservation
• •Transparency
• •Minimalism ("Less is More")
• •Handcrafted Quality
• •Cruelty-Free

Best Practices

• •Use Calm, Evocative Language: Employ words that convey gentleness, nature, and the soothing qualities of the ocean and oats (e.g., "calm," "soothe," "gentle," "nourish," "ocean-friendly," "earth-kind").
• •Avoid jargon where possible, or explain it simply.
• •Share stories, be relatable, and foster a sense of community around shared values.
• •Highlight the brand's commitment to sustainability, natural ingredients, and ocean conservation in all communications.
• •Showcase the founder's story and passion for environmental science and sensitive skincare to build trust and authenticity.

Social Perception

Trusted for Sensitive Skin, Eco-Conscious Choice, High Quality & Natural, Ethical & Purpose-Driven, Woman-Owned Business

Copy Examples

• •A sense of calm for your skin and our planet.
• •Formulated with minimal, yet potent, natural ingredients like our signature oat oil, this cream delivers deep, soothing moisture.
• •Packaged with zero plastic, and a portion of profits helps protect our precious marine life.
• •NYC Handmade.
• •Let the passion for ocean conservation and natural wellness shine through.