Brand Tone

Empathetic & Supportive, Educational & Informative, Positive & Empowering, Trustworthy & Reliable, Eco-conscious & Responsible, Approachable & Friendly

Brand Values

• •Menstrual Equity & Social Responsibility: Committed to fighting period poverty by donating products and making menstrual care accessible.
• •Sustainability & Eco-consciousness: Promotes reusable products as an alternative to disposable ones to reduce waste.
• •Comfort & Well-being: Prioritizes the physical comfort and health of their users.
• •Education & Empowerment: Believes in informing users and breaking down stigma through open conversation and knowledge sharing.
• •Quality & Safety: Offers products made from high-quality, medical-grade materials, locally manufactured in Canada.
• •Inclusivity: Aims to ensure all menstruating people feel included.
• •Respect & Kindness: States that all their actions are guided by these principles.
• •Transparency: Open about their products and practices.

Best Practices

• •Lead with Empathy and Understanding: Always address the user's potential concerns and experiences with menstruation (discomfort, leaks, environmental impact) in a supportive and understanding way. Use "we" and "you" to foster a direct connection.
• •Educate, Don't Just Sell: Frame product benefits within a larger context of menstrual health, sustainability, and empowerment. Provide valuable information that helps users make informed choices.
• •Maintain Positivity and Empowerment: Focus on the freedom, comfort, and confidence that Fornix products provide. Avoid language that perpetuates shame or negativity around periods. Strive to break taboos.
• •Be Clear, Honest, and Transparent: Use straightforward language to explain how the product works, its benefits, and its materials. Be open about the company's mission and values, like the "buy one, give one" program.
• •Foster Community and Inclusivity: Use welcoming and inclusive language that speaks to all menstruating individuals. Encourage dialogue and sharing of experiences. Highlight the supportive nature of the Fornix community.

Social Perception

Positive, Trusted Canadian Brand, Innovative & Effective, Supportive Community, Socially Conscious

Copy Examples

• •Instagram Post (Image: Person comfortably hiking/doing yoga): Your period shouldn't pause your life. With the Fornix Menstrual Disc, experience up to 12 hours of leak-free comfort and the freedom to move, explore, and just be. Made in Canada with 100% medical-grade silicone. Period care that cares for you and the planet. #FornixFreedom #MenstrualDisc #MadeInCanada #EcoFriendlyPeriod
• •Facebook Ad (Carousel showing product features and diverse users): Tired of period discomfort and waste? Discover Fornix, the Montreal-designed menstrual disc for a better period. ✨ Comfy & reliable, 🌿 eco-friendly, 🇨🇦 Canadian-made. Plus, for every disc sold, we donate one to someone in need. Join the Fornix community and transform your cycle! Learn more & shop now. [Link] #BetterPeriods #FornixCares #SustainableMenstruation #PeriodPoverty
• •Website Banner (Homepage): Experience a Revolution in Period Care. Fornix Menstrual Discs: Unrivaled Comfort, 12-Hour Protection, and a Greener Planet. Shop Now & Join Our Mission for Menstrual Equity.
• •Email Newsletter Snippet (Targeting new subscribers): Welcome to the Fornix family! We're passionate about helping you have better, more comfortable periods. Our Canadian-made menstrual discs are designed for all-day (and all-night!) confidence. Got questions? Our blog is packed with tips, and our community is always here to support you. Explore how Fornix can change your cycle for the better. [Link to Blog/FAQ]
• •TikTok Video Script (Short, upbeat, showing ease of use - visually, not explicitly): (Text on screen: "Period days just got an upgrade!") Meet your new period BFF: the Fornix Menstrual Disc! 👋 So comfy, you'll forget it's there. ✅ 12-hr protection ✅ Eco-friendly ✅ Made with ❤️ in Canada. Ready for period peace? Tap the link in bio! #FornixDisc #PeriodHacks #GameChanger #SustainableLiving #ByeTampons