Brand Tone

enthusiastic, fan-focused, modern, and engaging, with a layer of informative content for the F1 community

Brand Values

• •Passion for F1
• •Quality
• •Unique Design & Style
• •Accessibility & Inclusivity
• •Customer Satisfaction
• •Community Engagement
• •Eco-Friendliness (Emerging)

Best Practices

• •Speak the Language of F1: Incorporate F1 terminology, inside jokes (where appropriate), and references that resonate with genuine fans (e.g., "lights out," "DRS," "pit stop," "podium finish"). This shows authenticity.
• •Prioritize Fan Passion: Always frame content from the perspective of a fellow enthusiast. Use emotive language that reflects the excitement, drama, and dedication of being an F1 supporter.
• •Keep it Modern and Visually Appealing: Ensure copy is concise, easy to read, and complements modern, stylish visuals, especially on platforms like TikTok and Instagram. Use relevant hashtags to increase reach within the F1 community.
• •Encourage Interaction and Community: Ask questions, run polls, and create content that invites discussion and shared experiences. Position the brand as a hub for F1 fans.
• •Maintain a Balance of Fun and Information: While the tone is largely enthusiastic and engaging, continue to provide value through informative content about F1, new products, or highlighting quality aspects, reinforcing credibility.

Social Perception

Positive for product uniqueness and fan focus. Seen as a good alternative for affordable, stylish F1 gear. Generally good quality and service. Some concerns with sizing and minor defects. Engaging for F1 Fans. Potential for confusion with a larger company.

Copy Examples

• •For a new t-shirt design: "Lights out and away we go... in style! 🏁 Our latest tee captures the raw speed and heart-stopping drama of race day. Crafted by fans, for fans, because Sundays are for racing. #FormulaFanatics #F1Style #RaceReady"
• •For the Race Guide & Stat Tracker: "Don't just watch the season, OWN it. Our 2025 Race Guide & Stat Tracker is your ultimate co-pilot for every GP. Predictions, stats, hilarious bingo cards – it’s all in here. Fuel your F1 obsession! #F1Guide #FormulaFanatics #BecomeThePundit"
• •Promoting a sale: "Mid-season madness means mega savings! 🏎️💨 Gear up with [X]% off all our fan-designed F1 merch. From sleek tees to must-have accessories, show your passion without red-flagging your wallet. Shop now, victory awaits! #F1Sale #FormulaFanatics #LimitedTimeOffer"
• •General brand engagement post (TikTok/Instagram): "That feeling when your favorite driver nails the overtake. 😍 Show us your best race-face! We're all about celebrating those heart-in-mouth F1 moments together. What got you hooked on the fastest sport on Earth? #F1Community #DrivenByPassion #FormulaFanatics"
• •Highlighting product quality: "Engineered for F1 fans, built to last. 🛠️ We use premium materials and unique designs so you can wear your passion with pride, lap after lap, season after season. Experience the FormulaFanatics difference. #PodiumQuality #F1Merch #FormulaFanatics"