Brand Tone

Optimistic, Educational, and Purpose-Driven

Brand Values

• •Sustainability
• •Health & Well-being
• •Innovation
• •Transparency
• •Responsibility

Best Practices

• •Lead with Purpose: Always connect the product or message back to the core mission of sustainability and a healthier planet. Let the "why" shine through.
• •Educate, Don't Preach: Share information about the benefits of plant-based materials, composting, and sustainable practices in an accessible and encouraging way. Avoid guilt-tripping or overly technical jargon.
• •Use Positive and Empowering Language: Frame sustainability as an achievable and positive choice. Focus on solutions, benefits, and the collective impact of making better choices (e.g., "Join us," "Together we can," "Make a difference").
• •Maintain Transparency and Authenticity: Be clear about materials, certifications (like BPI), and the journey towards greater sustainability. Honesty builds trust.
• •Show, Don't Just Tell: Use visuals and storytelling that reinforce the brand's values – images of nature, people enjoying a healthy lifestyle, products in use in eco-conscious settings. Let the copy complement these visuals to create a holistic message.

Social Perception

goodnatured® is generally perceived positively as a leader and innovator in the sustainable products market.

Copy Examples

• •Headline: Make the Switch, Not the Sacrifice. Earth-Friendly Products for Your Everyday. Body: Choosing plant-based doesn't mean compromising on quality. Our innovative range of home and business essentials is designed to perform, keeping your life running smoothly and our planet a little greener. Explore goodnatured® and feel good about what you use.
• •Headline: Good for Your Food. Good for the Earth. Goodness All Around. Body: Say goodbye to harmful chemicals in your kitchen. Our food-safe, plant-based containers are made from 99% annually renewable materials, designed to keep your food fresh and our world healthy. Discover the goodnatured® difference today.
• •Headline: Join the Plant-Powered Revolution! Body: We're on a mission to kick fossil fuels to the curb, one product at a time. From compostable cutlery to toxin-free office supplies, goodnatured® is making it easier than ever to choose a sustainable path. Learn how our innovative, plant-based solutions are creating a healthier tomorrow, starting today.
• •Headline (B2B focus): Sustainable Solutions Your Business (and the Planet) Will Thank You For. Body: Partner with goodnatured® to meet your sustainability goals without sacrificing performance. Our extensive range of plant-based commercial products and custom packaging solutions offers an eco-friendly alternative that resonates with today's conscious consumer. Let's build a greener future, together.
• •Headline (Social Media Post): Did you know our plant-based packaging is made from annually renewable resources? 🌿 That means less reliance on fossil fuels and more love for our planet! #GoGoodnatured #SustainableLiving #PlantBased #EcoFriendly