Tono de Marca

Helpful & Neighborly, Positive & Optimistic, Knowledgeable & Expert, Approachable & Down-to-Earth, Educational & Informative, Engaging & Playful

Valores de Marca

• •Sustainability
• •Health & Safety
• •Accessibility & Affordability
• •Innovation
• •Customer Focus & Service
• •Transparency & Education
• •Local Production

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., helpful, optimistic, expert, down-to-earth) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Prioritize "Helpful" and "Positive" Language: Frame product benefits and company information in a way that empowers and encourages the audience. Focus on solutions and the positive impact of choosing sustainable options.
• •Balance Expertise with Approachability: While showcasing knowledge about bio-plastics and sustainability, avoid overly technical jargon. Explain concepts clearly and relate them to customer benefits.
• •Incorporate "Good Natured" Values: Weave in mentions of sustainability, health (chemical-free), affordability, and innovation naturally within the copy to reinforce what the brand stands for.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired tone and values. Gather feedback and make adjustments as needed.

Percepción Social

Positive customer feedback, Industry recognition, Valued by eco-conscious businesses, Addressing consumer needs

Ejemplos de Copy

• •Headline: Ditch the Guilt, Not the Goods. Choose Plant-Based Packaging That Loves Your Products & the Planet. Body: At good natured®, we make switching to sustainable packaging easy and affordable. Our 99% plant-based containers are designed to keep your food fresh and your conscience clear. No BPAs, no phthalates, just pure, planet-friendly goodness. Explore our range and let's grow your business, naturally.
• •Headline: Your Neighborly Experts in Eco-Friendly Solutions. Body: Feeling overwhelmed by sustainable choices? We get it. That's why good natured® is here to help! With 20+ years of bio-based expertise, we offer straightforward, effective plant-based packaging and products that work for you and the Earth. Let us lend a hand in making your green goals a reality.
• •Headline: Fresh Ideas for a Greener Future. (And Fresher Food!) Body: Innovation is in our nature. From our GoodGuard™ tamper-evident designs to our commitment to renewable materials, good natured® is constantly creating better everyday products®. Keep your products safe, your customers happy, and the planet healthier. Discover packaging that’s as smart as it is sustainable.
• •Headline: Less Fossil Fuels, More Feel-Good. That's the good natured® Way. Body: Ready to kick petroleum-based plastics to the curb? So are we! Our extensive line of packaging and home goods is made from plants, not oil, and free from nasty chemicals. Join the movement towards a cleaner future – it’s easier and more affordable than you think!
• •Headline: Good for Your Business. Good for the Earth. Simply good natured®. Body: We believe sustainable choices should support your success. That’s why we offer a wide assortment of high-quality, plant-based packaging, locally made in North America. Let's make your products shine and give the planet a high five, together.