Brand Tone

Professional, Expert, and Refined.

Brand Values

• •Quality Craftsmanship
• •Customization and Personalization
• •Local Production
• •Durability and Longevity
• •Process Integrity

Best Practices

• •Prioritize "Expert" Language: Always use terms that reinforce mastery and precision. Words like "craft," "fabricate," "install," "bespoke," "tailored," and "cabinetry" should be preferred over more generic terms like "make" or "furniture."
• •Let the Work Speak: Keep the language clean and uncluttered, much like the brand's design aesthetic. Use high-quality visuals of completed projects as the hero and support them with concise, benefit-driven text. Avoid hyperbole or overly salesy language.
• •Emphasize the Process: Structure communications around the "Create, Manufacture, Install" framework. This reinforces reliability and manages client expectations, building trust through a clear and consistent narrative.
• •Highlight "Swiss Made" and "Local": Consistently mention the use of local partners and the Swiss origin of the craftsmanship. This is a powerful differentiator that speaks to quality, reliability, and community investment.
• •Maintain a Refined Tone: Ensure all copy ar from the website to a client email ar is polished, respectful, and confident. The tone should reflect the premium quality of the physical products, creating a cohesive and high-end brand experience at every touchpoint.

Social Perception

FORMOB is perceived as a premium, artisanal workshop rather than a mass-market furniture retailer. Clients likely view the brand as reliable, high-end, and trustworthy, chosen for significant projects where quality and a perfect fit are non-negotiable. The perception is that of a specialist and a master craftsman, not just a furniture supplier.

Copy Examples

• •FORMOB: Masterful, Custom-Made Interiors. Your Vision, Crafted to Perfection.
• •More than a wardrobe, a seamless extension of your space. Designed to your exact specifications and handcrafted by our master cabinetmakers, each piece combines timeless aesthetics with intelligent function. Experience the tranquility of a perfectly organized space, built to last a lifetime.
• •At FORMOB, we don't just build furniture; we build relationships. Founded on the cabinetmaking expertise of Bastien Pidoux and a network of trusted local partners, we are committed to Swiss quality and transparent collaboration. From the first sketch to the final installation, we are your dedicated partner in creating a space you love.
• •FORMOB. The Measure of Excellence.
• •Bringing Your FORMOB Project to Life