Brand Tone

aspirational, confident, and empowering

Brand Values

• •Quality & High Standards
• •Elegance & Style
• •Comfort & Safety
• •Motivation & Confidence
• •Exclusivity

Best Practices

• •Emphasize Empowerment: Use strong verbs and encouraging language that inspires confidence and a can-do attitude.
• •Highlight Unique Selling Propositions (USPs): Consistently weave in the core values: Brazilian style, high quality, comfort, and the resulting boost in confidence and performance.
• •Maintain an Aspirational Yet Inclusive Voice: Speak to the customer's desire for a better version of themselves while ensuring the tone feels welcoming and celebratory of different body types (as suggested by their visual social media).
• •Use Vivid and Sensory Language: Describe the feel of the fabrics, the look of the designs, and the energy of a great workout to create a more engaging experience.
• •Keep it Energetic and Positive: Reflect the dynamism of fitness and the positive impact the apparel aims to have on the wearer's mindset and results.

Social Perception

premium, stylish, and empowering fitness apparel provider for women who value both aesthetics and performance. The focus is on making women feel good and confident while working out.

Copy Examples

• •Unleash your power. Elevate your workout. Discover the Formidable Brazil difference and train in style that truly moves you.
• •More than just activewear, it's a statement. Formidable Brazil: Where high-performance meets high-fashion, designed to make you feel unstoppable.
• •Feel the Brazilian spirit. Crafted for comfort, designed for impact. Experience fitness apparel that celebrates your strength and every curve.
• •Stop wishing, start doing. Our new collection is here to ignite your motivation and redefine your training. Formidable Brazil – You, but even stronger.
• •Elegance in every move, confidence in every step. Formidable Brazil brings you the world's finest fitness couture. Train Formidable.