Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Supportive, Inspiring & Creative, Modern & Quality-Conscious

Brand Values

• •Quality
• •Community
• •Passion for Sewing
• •Inspiration & Creativity
• •Sustainability & Slow Fashion
• •Customer Empowerment & Success
• •Curated Selection

Best Practices

• •Embrace Your Story: Weave in the personal passion for sewing and the family inspiration behind the brand. Use "we" to connect with the founders' journey and enthusiasm (e.g., "We believe...", "Our goal is...").
• •Speak the Language of Sewists: Use terminology familiar to garment makers (e.g., "drape," "hand," "selvedge," pattern names) but ensure it's accessible or explained for those newer to the craft. Be enthusiastic about the creative process.
• •Focus on Quality and Longevity: Highlight the high quality of the fabrics and how they contribute to creating durable, cherished garments, subtly contrasting with fast fashion.
• •Foster Community and Inclusivity: Use welcoming, encouraging, and supportive language. Ask questions to engage the audience and invite them to share their projects and experiences.
• •Be Inspiring and Descriptive: Use vivid language to describe the fabrics – their texture, color, drape, and potential. Help customers envision their finished projects and feel the joy of creating.

Social Perception

A Go-To Source for Quality Garment Fabrics, Owned by Passionate and Knowledgeable Sewists, Friendly and Customer-Focused, Inspiring, A Valued Canadian Business, Supportive of the Sewing Community

Copy Examples

• •✨ Just landed! ✨ Prepare to swoon over this buttery-soft [Fabric Type, e.g., Tencel Linen Slub] in the dreamiest [Color/Pattern]. We can already picture it as a flowing [Garment Suggestion, e.g., Wilder Gown] or chic [Garment Suggestion, e.g., Ogden Cami]. High quality, incredible drape, and ready to become a beloved piece in your handmade wardrobe. What will you create? #FormerAndLatterFabrics #NewCollection #SewInspired #HandmadeWardrobe #QualityFabric #SlowSewing
• •Your Next 'Me-Made' Masterpiece Starts Here! ✨ Body Snippet: Hello fellow makers! At Former & Latter, we believe that every stitch tells a story, and it all begins with beautiful, quality fabric. This week, we're thrilled to share [mention a specific collection or theme, e.g., our latest collection of vibrant European linens] – perfect for bringing those dream garments to life. Let's create something you'll cherish for years to come! [Link to collection]
• •Look at this incredible [Garment Type] made by the talented @[CustomerHandle] using our [Fabric Name]! 😍 We are so inspired by your creativity and skill! It makes our day to see our fabrics transformed into such stunning, wearable art. Thank you for sharing your make with our community! Tag us in your #FormerLatterMakes – we love to see what you're sewing! #SewingCommunity #CustomerMake #ProudlyCanadianSewn #GarmentSewing
• •Great Fabric for Great Clothes. Discover Our Curated Collection of Modern Textiles & Indie Patterns. Let's Sew Something Beautiful Together.
• •Imagine the feel of this exquisite [Fabric Name, e.g., Italian Silk Crepe de Chine] as you craft your next showstopper. With its luxurious sheen and elegant drape, it’s designed for those special me-made garments that aren’t just worn, but treasured. We’ve hand-picked this fabric for its exceptional quality, ensuring your creative vision comes to life beautifully and lasts for seasons to come. Perfect for [Garment Suggestion 1] or a stunning [Garment Suggestion 2].