Tono de Marca

Empowering, Motivational, and Polished

Valores de Marca

• •Empowerment & Confidence
• •Quality & Performance
• •Community
• •Aesthetic & Style
• •Aspiration & Motivation

Mejores Prácticas

• •Lead with "You": Frame your copy around the customer. Instead of "Our leggings have a high waist," write "Your new favorite leggings give you a secure, high-waisted fit." Make her the hero of the story.
• •Balance Emotion and Function: Don't just list features (sweat-wicking, four-way stretch). Connect them to a feeling or benefit. "Our sweat-wicking fabric keeps you cool and dry (function), so you can feel focused and powerful through your final set (emotion)."
• •Use Action-Oriented Language: Employ strong verbs and an active voice that inspires movement and motivation. Words like "conquer," "unleash," "transform," "push," and "achieve" align perfectly with the brand's empowering tone.
• •Foster Community Through Questions: Actively invite your audience into the conversation. Ask about their goals, their favorite workouts, or what motivates them. This builds a loyal community and provides a stream of authentic user-generated content.
• •Maintain Visual and Tonal Consistency: Ensure that the voice used in your ads, social media captions, and on your website is always recognizably FORMÉ. It should always be empowering, polished, and motivating. This consistency builds brand trust and recognition.

Percepción Social

The public and its customers perceive FORMÉ as a high-quality, trustworthy national alternative to major international activewear brands. It is seen as fashionable and effective, a brand to aspire to wear. Users who buy FORMÉ are perceived as being serious about their fitness, valuing quality, and wanting to look good while they train. The consistent and strong community engagement on Instagram reinforces this positive perception.

Ejemplos de Copy

• •Engineered for Every Move. Don't just go through the motions, conquer them. Our new FORMTech leggings feature a four-way stretch, sweat-wicking fabric that's 100% squat-proof. Designed so you can focus on your next rep, not on your gear. Feel the difference. #formemx #performancewear
• •Your Power. Your Form. Confidence isn't given, it's built. One workout, one challenge, one moment of pushing your limits at a time. We're just here to support you through all of it. #feelyourpower
• •WHAT'S YOUR MONDAY MOTIVATION? New week, same powerful goals. Whether it's a new PR or just showing up, we want to hear what's driving you today. Tag @forme.mx in your workout selfie for a chance to be featured!
• •From the Studio to the Street. Your hustle doesn't end when your workout does. FORMÉ is designed to move with you, providing comfort and style that supports every part of your day. Where will you take your FORMÉ?
• •Wear the Confidence. It's more than just activewear. It's a second skin that empowers. It's the feeling of being secure, supported, and ready for anything. Stop buying workout clothes. Start investing in your power.