Brand Tone

Aspirational, Artistic, and Culturally Proud

Brand Values

• •Celebration of New Zealand Identity
• •Artistry and Craftsmanship
• •Beauty in the Everyday
• •Supporting Local
• •Vibrancy and Expression

Best Practices

• •Always Lead with "Art" and "Story": Frame every product first as a piece of art with a unique story, whether it's cultural, natural, or creative. The functional aspect should follow.
• •Maintain High-Quality, Vibrant Visuals: All photography and videography should be bright, clean, and professional, making colors pop and highlighting glass details.
• •Consistently Use "NZ Made" and Cultural Keywords: Reinforce brand values by including tags like "NZ Made," "Handcrafted in New Zealand," and the names of cultural or natural inspirations in descriptions and social media posts.
• •Embrace the Aspirational Tone: Use evocative and elegant language (e.g., "elevate," "stunning," "vibrant," "intricate," "celebrate") to align with the brand's aspirational tone and premium positioning.
• •Share the Process: Create content (videos, photo carousels) that shows the craftsmanship behind the products or design inspiration to deepen customer appreciation and reinforce the value of handcrafted goods.

Social Perception

Form & Flair is perceived as a purveyor of unique, high-quality giftware and homeware that is distinctly 'Kiwi'. Customers are drawn to the brand for special occasion gifts or as a way to own a piece of New Zealand-inspired art, appreciating its authentic, locally-made products that stand out from mass-produced alternatives. The brand conveys artistry and cultural resonance.

Copy Examples

• •Art or tableware? Why not both? Our Kowhaiwhai glass platter brings a story of New Zealand heritage to every meal. Handcrafted to be admired, designed to be used. #FormAndFlair #NZMade #MaoriArt #GlassArt #FunctionalArt
• •Bring New Zealand's Soul Into Your Home. From the vibrant flight of the Tui to the intricate lines of the Koru, our glass art is a celebration of Aotearoa. Each piece is proudly handcrafted in New Zealand, blending timeless form with everyday flair. Free shipping on orders over $150. Shop the collection.
• •More Than Homeware. It's a Piece of New Zealand. Discover handcrafted glass art that tells a story. Explore our collections.
• •Inspired by the rugged beauty of New Zealand's coastline, our Kina bowl captures the texture and spirit of the sea urchin. Each bowl is a unique fusion of vibrant color and intricate detail, making it a stunning centerpiece or a versatile serving dish. Elevate your space with this touch of coastal artistry.
• •✨ A Splash of Colour, A Touch of Culture | New Arrivals from Form & Flair