Brand Tone

Curated & Artisanal, Beachy & Bohemian-Chic, Ethical & Story-Driven, Welcoming & Aesthetically Focused

Brand Values

• •Diversity & Cultural Fusion
• •Quality Craftsmanship
• •Ethical Sourcing & Sustainability
• •Uniqueness & Individuality
• •Aesthetic Appeal & Curated Selection

Best Practices

• •Emphasize Storytelling: Every product has a potential story, especially with a focus on global artisans. Weave these narratives into descriptions and social media posts to highlight uniqueness and ethical sourcing.
• •Use Evocative & Sensory Language: Words that evoke travel, craftsmanship, nature (especially coastal elements), and tactile qualities will resonate with the brand's aesthetic. Think 'sun-kissed,' 'hand-woven,' 'earthy,' 'ocean-inspired.'
• •Maintain a Warm & Welcoming Voice: Reflect the positive in-store experience online. Use friendly and approachable language. Address the customer directly where appropriate.
• •Highlight Ethical & Conscious Aspects: Subtly (or directly, when relevant) mention the ethical sourcing, support for artisans, and the unique nature of handcrafted items. This reinforces brand values.
• •Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual style of the website and social media. The language should complement the beachy, artisanal, and chic imagery.

Social Perception

A Hidden Gem/Treasure Trove, High-Quality & Elegant, Positive Shopping Experience, Community-Oriented (Local)

Copy Examples

• •Instagram Post (Showcasing a new artisan-made necklace): 'Whispers of wanderlust, woven by hand. ✨ Discover the story behind our latest arrival – a stunning [Necklace Name] necklace, ethically crafted by artisans in [Country]. Each piece, a unique treasure. #FormaLA #ArtisanMade #GlobalStyle #UniqueJewelry #HermosaBeach'
• •Website Banner (Homepage): 'Define Your Unique Style. Explore curated collections from around the globe, ethically sourced and beautifully crafted. FORMA LA – Where every piece tells a story. [Shop Now Button]'
• •Email Newsletter Subject: 'New Arrivals: Handpicked Treasures & Coastal Hues Await 🌊' * Body Snippet: 'Dear [Customer Name], Step into a world of curated beauty. Our latest collection at FORMA LA brings together the soulful craftsmanship of global artisans with the relaxed elegance of coastal living. Discover unique pieces that speak to your individuality...'
• •TikTok Video Caption (Quick showcase of various store items): 'Little corners of magic at FORMA LA ✨ From handpoured candles to globally sourced textiles, find your next obsession. #HermosaBeach #BoutiqueFinds #SupportArtisans #UniqueGifts #ShopLocalLA'
• •Product Description (For a handcrafted ceramic mug): 'Sip your morning coffee with a touch of global artistry. This [Mug Name] mug, handcrafted in [Region/Country], features [mention a unique detail like glaze, shape, or pattern]. More than just a mug, it's a small piece of a bigger story. Support artisans and bring unique beauty into your everyday. #FormaHome #Handcrafted #EthicalLiving #MorningRitual'