Brand Tone

Sophisticated, Aspirational, and Artistic. Emphasizes design, craftsmanship, and a curated lifestyle, avoiding colloquialisms.

Brand Values

• •Design and Creativity
• •Curation and Quality
• •Narrative and Storytelling
• •Artistic Expression

Best Practices

• •Maintain an Elevated Vocabulary
• •Focus on Story, Not Just Specs
• •Emphasize Curation and Design Authority
• •Create Aspirational Collection Narratives
• •Align Visuals and Text

Social Perception

Perceived as a high-end, aspirational brand with beautiful, high-quality products and strong design aesthetic, featured in notable magazines. Positive experiences highlight design expertise and product quality. However, inconsistent customer service poses a risk to its reputation.

Copy Examples

• •Instagram Post (Ronan Nightstand): More than furniture, it's a narrative. The Ronan Nightstand, crafted from reclaimed wood, brings a story of natural elegance and timeless design to your personal sanctuary. Discover pieces that don't just fill a space, but give it soul. #ForLiving #ArtfulRetreat #ReclaimedWood #InteriorDesign
• •Website Banner Headline: Design Your Narrative. Curated collections for a home that is uniquely you.
• •Email Subject Line: New Arrivals: The Art of a Well-Designed Home.
• •Product Description (Emery Chair): The Emery Chair is an exercise in sophisticated comfort. Its sculptural form and refined upholstery are a testament to artisanal skill, designed not only for seating but for styling. An anchor piece for any room, the Emery invites you to embrace a life of elevated design and quiet luxury.
• •Facebook Ad: The Home as a Metaphor For The Self. Your home should be as creative, passionate, and inspired as you are. At FOR Living, we curate exquisite furniture and lighting to help you create a narrative of personal style. Visit our design shoppes in Oakville and Guelph or explore our collections online. Shipping across Canada & the US.