Brand Tone

caring, supportive, and body-positive

Brand Values

• •Comfort
• •Support
• •Inclusivity & Body Positivity
• •Quality & Innovation
• •Health & Well-being
• •Sustainability

Best Practices

• •Embrace Empathy: Always write from a place of understanding the customer's needs and potential pain points (e.g., discomfort, lack of support). Use language that shows you "get" them.
• •Focus on "Feel" and Benefit: Beyond features, emphasize how the product makes the customer *feel* – comfortable, supported, confident, cared for. Translate technical aspects (like Jelly Gel®) into tangible benefits.
• •Use Inclusive and Positive Language: Avoid jargon or exclusionary terms. Celebrate diverse body types and promote a message of self-acceptance and well-being.
• •Be Authentic and Relatable: Share customer stories (with permission) or use language that mirrors how real women talk about their bra experiences. Avoid overly technical or "salesy" speak.
• •Reinforce Core Values: Consistently weave in keywords and phrases related to comfort, support, inclusivity, and (where appropriate) sustainability to solidify brand identity.

Social Perception

Positive, particularly regarding comfort and suitability for fuller busts, but is moderated by some concerns about consistent sizing and value.

Copy Examples

• •Headline: Finally, a bra that understands you. Body: Tired of wires that dig and straps that slip? Experience the cloud-like comfort of Forlest. Our Jelly Gel® technology supports your natural shape, so you can feel confident and free all day long. Embrace your comfort.
• •Social Media Post: You deserve to feel amazing in your own skin (and your bra!). Forlest is designed for every curve, every moment. Discover support that feels like a hug, not a squeeze. #SupportYourComfort #ForlestForAll #BodyJoy
• •Product Description Snippet: Feel the Forlest difference: Our [Bra Name] bra isn't just about unparalleled wireless support for fuller busts; it's about celebrating your body with buttery-soft fabric that moves with you. Because comfort and confidence go hand-in-hand.
• •Email Subject: Ready to break up with uncomfortable bras? Body: We get it. Finding the perfect bra can feel like an endless search. At Forlest, we're on a mission to change that. Our innovative designs offer the gentle support and blissful comfort you've been dreaming of. Your body will thank you.
• •Ad Copy: Love your layers, starting with Forlest. Our eco-conscious bras not only provide exceptional comfort and support but are also thoughtfully made. Feel good, inside and out. Support your comfort, support a greener future.