Brand Tone

Inspiring, Educational, Innovative, Community-Oriented, Passionate, Approachable

Brand Values

• •Accessibility (Fresh Food for All)
• •Sustainability & Environmental Responsibility
• •Education & Empowerment
• •Innovation
• •Community & Collaboration
• •Impact & Positive Change
• •Quality & Health

Best Practices

• •Use inclusive language to reflect the 'Fresh Food for All' mission.
• •Highlight quantifiable benefits like water and energy savings.
• •Incorporate success stories and testimonials from schools and communities.
• •Emphasize the educational value and hands-on learning opportunities.
• •Showcase the innovative technology and its role in sustainable food production.

Social Perception

Fork Farms is perceived as an innovative and impactful leader in ag-tech, dedicated to providing practical solutions for local food production and education. The company is seen as a credible, rapidly growing force committed to sustainability and community empowerment.

Copy Examples

• •Plug In, Power Change: Revolutionizing food access with our Flex Farm technology.
• •Everyone is a farmer! Empower your community to grow fresh, sustainable food.
• •Join the Fresh Food for All revolution and transform your school into a thriving learning environment.
• •Discover how our Flex Farm uses 98% less water and land, feeding the future, sustainably.
• •From classrooms to communities, our hydroponic systems are cultivating a healthier, more sustainable world.