Brand Tone

Empathetic, Educational, Empowering, Natural and Holistic, Innovative and Pioneering, Sensual and Celebratory

Brand Values

• •Plant-Based Wellness
• •Transparency and Purity
• •Education and Empowerment
• •Inclusivity and Accessibility
• •Innovation
• •Sustainability and Responsibility
• •Community Focus

Best Practices

• •Lead with Empathy: Always approach topics from a place of understanding and support. Acknowledge potential sensitivities and frame solutions in a caring, non-judgmental way.
• •Educate and Inform: Back up claims with information about ingredients, benefits, and the science or plant wisdom behind the products. Position the brand as a knowledgeable resource.
• •Use Inclusive and Empowering Language: Speak directly to your audience in a way that makes them feel seen, understood, and capable. Avoid jargon where possible, or explain it clearly. Focus on terms like "people with vulvas" when appropriate to be inclusive.
• •Highlight Natural and Pure: Consistently emphasize the plant-based, organic, and clean nature of the ingredients and formulas. This reinforces trust and aligns with core values.
• •Maintain a Sensual and Positive Undercurrent (where appropriate): When discussing intimacy products, infuse copy with language that is suggestive of pleasure, connection, and positive experiences, while remaining tasteful and respectful. Celebrate sensuality as a natural part of wellbeing.

Social Perception

Foria is generally perceived positively as a pioneer in the CBD and sexual wellness space, particularly for women. Customers and reviewers often praise the effectiveness of their products, especially for enhancing pleasure, providing menstrual relief, and addressing discomfort. The brand is seen as trustworthy due to its commitment to natural, organic ingredients and transparency. There's a strong appreciation for Foria's role in destigmatizing conversations around female sexual health and pleasure.

Copy Examples

• •Rediscover your pleasure potential. Our all-natural Awaken Arousal Oil is consciously crafted with a blend of organic botanicals and broad-spectrum CBD to enhance sensation and deepen intimacy. It’s time to feel more, together. #PleasureIsYourNature
• •Soothe discomfort and embrace your cycle. Foria Relief Melts are designed with organic cocoa butter and broad-spectrum CBD to deliver targeted relief when and where you need it most. Because period care should be plant-powered and effective. #MenstrualWellness
• •Rooted in the wisdom of plants, powered by compassion. At Foria, we’re dedicated to creating life-changing, 100% plant-based formulas for your most intimate wellness needs. Pure ingredients, transparent practices, and a commitment to your wellbeing. That's the Foria promise. #ForiaWellness #PlantLove
• •Let's talk about sex. And pleasure. And all the ways we can feel more alive in our bodies. Foria is more than just wellness products; we're a community dedicated to education and empowerment, helping you explore what feels good. What are you curious about? #SexualWellness #EmpoweredIntimacy
• •Your stories inspire us. ✨ So many of you have shared how Foria has supported your journey to greater pleasure and comfort. What has your experience been? Share your journey and let's continue to learn and grow together. #ForiaCommunity #WellnessJourney