Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:FORGET YESTERDAY FESTIVAL
    Language:en

    Brand Tone

    Energetic, informal, and passionate, balancing a DIY authenticity with professional event management.

    Brand Values

    • Community & Inclusivity
    • Celebration of Urban Culture
    • Action & Spectacle
    • Regional Growth & Impact
    • Professional Fun

    Best Practices

    • Always address the audience directly and informally (using "You", "Your"). This creates a personal connection and makes the brand feel like a friend.
    • Employ strong, dynamic verbs and exciting adjectives. Words like "unleash", "ignite", "non-stop", "unforgettable", and "insane" capture the high-energy spirit of the festival.
    • While building excitement is key, always provide clear, essential information. Clearly distinguish between free and ticketed events, and make practical details easy to find.
    • Let the passion of the organizers shine through. Share behind-the-scenes content and tell the story of the festival's creation. The "esprit un peu déjanté" (a bit of a crazy spirit) is a core part of the brand's identity and should be celebrated.
    • While the core message is the same, the delivery should be adapted. Use high-impact visuals and short, punchy text for Instagram and TikTok. Use Facebook for longer-form announcements and community building. Use email for more direct calls to action.

    Social Perception

    The festival is perceived as an exciting, energetic, and unmissable event by attendees, a significant asset and key tourist attraction by local and tourism bodies, and an inclusive, family-friendly, and positive community gathering by the general public.

    Copy Examples

    • READY FOR TAKEOFF? 🤯 The laws of gravity? We're just going to ignore them. The FMX show at FYF'25 is back and bigger than ever. Expect insane air, mind-blowing tricks, and an atmosphere you'll never forget. You've been warned. Tag the friend you're bringing to the front row! #FYFestival #FMX #ForgetYesterday #UrbanCulture #Yverdon
    • Your Weekend Is Set. FYF'25 Tickets On Sale Now! The stage is set. The ramps are ready. The artists are confirmed. The only thing missing is you. From free daytime skate and BMX battles to ticketed nights with Hip-Hop and Reggae legends, FYF'25 is where you need to be. Grab your evening concert tickets before they’re gone! Day vibes are free for everyone. Get Tickets
    • Music. Ride. Art. Community. This is FORGET YESTERDAY FESTIVAL. Three days of non-stop urban culture in the heart of Yverdon-les-Bains. Your story starts here.
    • Don't blink. FYF'25 is coming. Skate. Music. Art. BE THERE.
    • Wear The Vibe // Last Call for FYF Gear The festival might be a memory, but the vibe lasts forever. This is your final chance to grab our exclusive FYF'25 hoodies, tees, and caps from the online store. Rep the culture all year long. Stock is limited, and when it's gone, it's gone for good! Shop Now

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